The embattled social-first news startup quietly re-made its web presence in recent weeks with the twin goals of building better consumer loyalty and offering more reliable revenue streams.
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Ad revenue held up better than rivals Channel 4 and ITV, but total revenue remained flat even as expenses doubled.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.
Steinberg steps down after less than two years as Future CEO to relocate his family back to the US.
In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.
Mansfield leaves amid broader turnover at the consumer goods giant. Her consultancy, Barcarolle, already has its first client.
The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.