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Twitter has signed a new commercial deal with Vodafone that will allow UK customers to send and receive ‘tweets’ across the mobile phone network.The new partnership is the first commercial deal of its kind in the UK between the micro-blogging site and a mobile network.The service will allow Vodafone UK customers to receive SMS updates… Continue reading Vodafone signs free tweets deal with Twitter

Digital research firm comScore has found that 93% of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75% of British iPhone owners, making it the most popular type of mobile content consumed on the device. Alistair Hill, comScore analyst, said: “Consumers are clearly embracing the iPhone’s touch screen… Continue reading 93% of iPhone users accessed mobile media in January

Arnaud de Puyfontaine has been appointed new chief executive of NatMags, replacing Duncan Edwards.De Puyfontaine, former head of Emap France, will report to Edwards, who was promoted to president and chief executive of non-US operations at NatMags’ parent company Hearst in January.De Puyfontaine joined Emap France in 1995, becoming chief executive three years later. When… Continue reading Natmags appoints new chief executive

BBC One stole the show last night, securing the highest ratings from 7.30pm onwards, with a straight peak run of Eastenders, Rogue Traders, Traffic Cops and The Hottest Place on the Earth, as well as BBC News at Ten and Question Time later on in the evening.The channel’s flagship soap Eastenders kicked-off the peak run,… Continue reading BBC One steals the show

The National Magazine Company’s long-running Good Housekeeping magazine has undergone its first major redesign in 10 years.Good Housekeeping, which was launched in 1922, will relaunch with its new-look on April 2, with changes that include two new columnists, professor Tanya Byron and TV presenter Aggie MacKenzie.Channel 4’s How Clean is Your House? presenter MacKenzie will… Continue reading Good Housekeeping set for relaunch

The return of BBC One’s intense 12-week job interview with one of the most well-known business tycoons, Alan Sugar, kicked-off with an impressive 8.3 million viewers during the prime-time slot last night, its highest ever launch audience.BBC’s all-new Apprentice saw a bunch of fresh-faced wannabes line-up for Sugar’s first task – involving a girls team,… Continue reading Alan Sugar’s new Apprentice banks the top spot

Carat predicts that UK adspend will fall 7.1% this year, with worldwide spend falling 5.8%.2009 declines are led by negative growth in almost every major advertising market, with the exception of China, said Carat.Jerry Buhlmann, CEO of Aegis Media, said: “These forecasts represent widespread adoption of a much more cautious approach to spending in the… Continue reading Carat forecasts 7.1% drop in UK advertising spend this year

Absolute Radio has signed a deal to sell Planet Rock’s airtime and online advertising from 1 April, alongside its own network of stations.Planet Rock – which will be sold alongside Absolute Radio, Absolute Classic Rock and Absolute Xtreme – will be establishing its own sponsorship and promotions team.Donnach O’Driscoll, CEO of Absolute Radio, said: “Absolute… Continue reading Absolute Radio and Planet Rock sign ad sales deal

Outdoor firm Avanti Screenmedia saw ad revenue from national brands increase 15% year on year in 2008. For the final six months of 2008, Avanti’s revenue totalled £2.39 million, down 9.5% from 2007. However, it said a 42.8% reduction in operating costs saw a reduction in its pre-tax losses to £1.63 million, from a loss… Continue reading Avanti Screenmedia reports 15% increase in ad revenue

Twitter is set to launch an enhanced version of its service this year, specifically designed for commercial users, according to founder Biz Stone.The micro-blogging social networking service has brought forward plans to start charging commercial users, in order to generate more revenue by next year.Stone confirmed the network’s commercial expansion, saying: “We have lots of… Continue reading Twitter to charge commercial users