In the first of a new series of features, online discussion specialist Whitevector assesses the level of discussion around two recent movie releases…It has long been recognised amongst those planning campaigns for movies that word-of-mouth is a key factor in determining success at the box office. Some films (The Blair Witch Project is one of… Continue reading Whitevector Report: Cinema releases and the significance of social media
Despite the proliferation of computers, video-capable mobile phones and similar devices, TV in the home still commands the greatest amount of viewing in the US, even among those aged 18-24, according to new research. The study, conducted on behalf of the Nielsen-funded Council for Research Excellence by Ball State University’s Center for Media Design and… Continue reading Home TV viewing still popular in the US
UK online publishers are predicting 16% growth in digital revenues from online advertising, subscriptions, paid content, eCommerce, sponsorship and commercial content in 2009.According to the Association of Online Publishers (AOP) Census 2009, 63% of online publishers expect to increase their digital investment this year, with only 7% anticipating a decrease in investment.The report, conducted from… Continue reading Online publishers predict 16% growth in digital revenues
New research from eBay Advertising reveals that 61% of online shoppers pay attention to ads when browsing retailers’ online shops, compared with just 13% who notice ads when using social networks.The eBay study of more than 1,500 European consumers also found that 83% of UK consumers are spending more time searching and browsing for products… Continue reading 61% of online shoppers more receptive to ads on shopping websites
John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting…
This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.
This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.
Google is making 200 staff redundant from its global sales and marketing division, with 100 job cuts coming from its US operation and the other 100 from its offices around the world.Google announced the cuts in a post on its official blog yesterday.Omid Kordestani, Google senior vice-president of global sales and business development, said: “Google… Continue reading Google cuts 200 sales and marketing jobs
Alpha Media Group, the US firm that bought Maxim, Stuff and Blender magazines from Felix Dennis in 2007, has closed Blender‘s print edition in a bid to achieve more success with an online-only version of the title.The music monthly, first launched in 2001, is due to cease publication after next month’s edition, following a 31%… Continue reading Former Dennis magazine Blender to close
Industry regulator CAP wants to consolidate the four advertising codes that are used to regulate the UK’s broadcast media industry and include an overarching social responsibility rule for the first time.Under CAP’s new proposals, the ASA would have the flexibility to clamp down on all forms of irresponsible advertising in broadcast media, in the way… Continue reading Regulator calls for advertising codes to unite
