More Industry News articles

All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.

Disney has acquired almost a 30% stake in US online TV platform Hulu, the joint venture between NBC Universal and News Corp.The deal will see Disney broadcast full-length episodes of its ABC TV programmes, such as Lost, Grey’s Anatomy, Ugly Betty and Desperate Housewives on Hulu.Financial terms of the deal were not disclosed but all… Continue reading Disney acquires stake in Hulu

All you need to know about VOD on just one page, covering definitions, impact on advertising and the current and future market.

The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video advertising.The new guidelines have been produced by the IAB’s Video Council, which comprises broadcasters, publishers, agencies and networks.The council has also launched an educational online resource www.iabuk.net/video and handbook which take practitioners through the process in running an effective video advertising… Continue reading IAB updates video advertising best practice guidelines

Kent Messenger has revamped the eight titles in its free Extra series and plans to trial user-generated content in the Canterbury edition in a bid to push its paid-for titles.The regional publisher has redesigned the Extra series, which include the Ashford Extra, Canterbury Extra, Folkestone & Dover Extra, Gravesend, Dartford & Swanley Extra, Maidstone Extra,… Continue reading Kent Messenger revamps its Extra series

BBC’s high definition television programmes will now be available to Virgin Media subscribers via the iPlayer.The two broadcasters have signed a deal to make high-definition content available, including popular BBC shows such as Robin Hood and Friday Night with Jonathan Ross, to subscribers who have the requisition set-top box and a HD-ready television.Virgin Media already… Continue reading BBC and Virgin sign new HD deal

April saw the release of the latest IPA Bellwether report, which found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in the Q4 2008. Businesses confidence was up from the all-time low of Q4, said the report, with the percentage of companies believing… Continue reading INSIGHTanalysis: Media Healthcheck – April 2009

Africa and the Middle East will lead the world in terms of the percentage of mobile broadband subscriptions through 2012, according to a new report from Pyramid Research, the telecom research arm of the Light Reading Communications Network. Although Africa and the Middle East generated 10% of global mobile revenue in 2008, the region contributed… Continue reading Africa and Middle East predicted to lead mobile broadband subscriber growth by 2012

ITV1’s new Taggart series secured the highest ratings during the all-important 9pm to 10pm peak-hour last night with more than 4.3 million viewers.The long-running crime drama, with Alex Norton and Blythe Duff, kick-started with a high of 4.36 million viewers and a 19.3% average audience share.Elsewhere, BBC One’s Crimewatch, which featured the hunt for the… Continue reading Taggart returns with over 4m viewers

Independent News & Media has reported a full-year pre-tax loss of €161.4 million for 2008. INM has also failed to reach a deal with bondholders over a €200 million bond having previously warned that its failure to agree a deal means there is “a material uncertainty which may cast significant doubt on the group’s and… Continue reading Independent News & Media reports €161.4m loss