More Industry News articles

Warburtons has been unveiled as the first promotional partner for Coronation Street‘s 50th anniversary in 2010.ITV Global Entertainment is bringing together a portfolio of promotional partners – including FMCG and grocery products – collectively called Coronation Street‘s 50th Anniversary, Best of British brands.A part of the festivities, ITV is launching a promotional calendar in late… Continue reading Warburtons named as first Coronation Street 50th Anniversary sponsor

Channel 4 could cut its News at Noon and More4 News programmes in an attempt to cut budgets by 10%.Although the broadcaster said that no decisions have yet been taken, it is understood that several programmes are under threat, with executives ordering a review of its news operations.Earlier this month, Channel 4 chief executive Andy… Continue reading Channel 4 could cut news programming

Twitter chief executive Biz Stone has announced that the microblogging site will not be running ads.Instead, the company wants to generate revenue by developing applications and add-on tools for business users.Speaking at a summit in New York, Stone said that there are plans to launch an analytics system by the end of the year, allowing… Continue reading Twitter says no to ads

Pan-European newspaper group Mecom has reported a 14% fall in group revenue for the first four months of 2009. Run by former Mirror Group boss David Montgomery, the company also revealed a 22% drop in ad revenue for the period. In a statement it said: “There are now indications that rates of decline have generally… Continue reading Mecom reveals 14% fall in revenue

New research has found that online advertisers believe there is room for improvement in terms of audience measurement. Over 800 executives from advertising agencies, media publishers, ad networks and advertisers across the globe completed the MIA Project Audience and Traffic Measurement survey, a joint initiative between the European Interactive Advertising Association (EIAA) and the Interactive… Continue reading Online audience measurement has “room for improvement”

A new US report from Hitwise indicates that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to 9 May 2009, 7.25% of search engine traffic to all categories of websites was from paid clicks, said Hitwise. This compares to 9.84% in the… Continue reading US paid search traffic share down 26%

Saturday night was a talent show bonanza, with Britain’s Got Talent going head to head with the song writing crème de la crème of Europe in the Eurovision Song Contest 2009.The hour long BGT, on ITV1 from 8.20pm, grabbed an impressive peak of almost 10.3 million viewers – a 42% share of the TV audience… Continue reading Another Saturday night triumph for Britain’s Got Talent

The Sun is cutting its cover price from 30p to 20p in London from today, making it the joint cheapest national newspaper in London with the Daily Star.The News International paper’s cover price will remain 60p in the capital on Saturdays.ABC figures for April show that the Sun had a circulation of just under three… Continue reading Sun cuts cover price to 20p in London

Apple, IMG Sports Media and Premier League Archive have signed a new deal that will allow iTune users to watch football highlights on their iPods.Football fans will be able to download up to 50 ‘Classic Premier League’ matches from five seasons between 2002/03 and 2006/07.There will be 12 episodes available for each season as well… Continue reading iTunes to sell Premier League highlights

thelondonpaper, the afternoon freesheet published by News International, is launching an ad campaign today using three different ads with straplines including “Nada”, “Zilch”, and “Diddly Squat”.The ads, reassuring readers that nothing has changed about the paper, follow the London Evening Standard‘s recent “sorry” campaign.The text on the ads says the title is “still listening, still… Continue reading thelondonpaper launches new ad campaign