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CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract

The BBC’s remit and licence fee should be reduced over time to only include programmes and services that the market would not provide, according to a new report.A rightwing thinktank, the Centre for Policy Studies, has published a PSB report by former BSkyB head of public affairs Martin Le Jeune, which suggests freezing the BBC’s… Continue reading Thinktank: “Cut BBC remit and set other channels free”

The free-to-air satellite service Freesat is launching its first TV ad campaign.Freesat, a joint venture between the BBC and ITV, is launching two ads with the message “Brilliant entertainment for everyone”, with the first ad broadcasting on ITV1 during coverage of the England v Ukraine World Cup qualifier tomorrow night.The 30-second ad uses time-lapse photography… Continue reading Freesat launches first ad campaign

Trinity Mirror is set to close four of its free weekly regional titles and redeploy staff to other publications in the area.The Black Country Mail Extra, Wolverhampton Adnews, Daventry Post and Ashby Herald will all be axed, however, Trinity has confirmed that it will concentrate on other titles in the Midlands region.Trinity will keep running… Continue reading Trinity is set to close four titles

GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009

US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008

The Local Radio Company has received a £1.25m cash takeover bid from Cornwall-based radio group UKRD.The Local Radio Company, which owns 20 local stations around the UK, is one of the few remaining publicly listed radio companies in the UK.Trevor Smallwood, chairman of UKRD, said: “We believe the offer represents an attractive premium over recent… Continue reading Local Radio Company receives £1.25m takeover bid

Condé Nast has signed a new promotion deal with Spotify, the free online music service, ahead of the much-anticipated UK launch of Wired magazine.The radio-style campaign is set to launch tomorrow, before Wired hits the newsstands on Thursday, according to reports.The UK version of the long-running US-based men’s magazines, which covers business, technology, science, entertainment… Continue reading Condé Nast and Spotify team-up for UK launch of Wired

ITV1 managed to hold the peak audience from 3pm onwards yesterday, with an impressive run of The Boat Race 2009 coverage, a Harry Potter film, all-new Lewis and Piers Morgan’s Life Stories.Craig Doyle hosted this year’s Oxford Vs Cambridge boatrace, which kick-started ITV’s peak-run with more than 3.7 million peak viewers and a 20.2% average… Continue reading ITV1 secures a spectacular peak-run in the weekend ratings war

In the first of a new series of features, online discussion specialist Whitevector assesses the level of discussion around two recent movie releases…It has long been recognised amongst those planning campaigns for movies that word-of-mouth is a key factor in determining success at the box office. Some films (The Blair Witch Project is one of… Continue reading Whitevector Report: Cinema releases and the significance of social media