More Industry News articles

Phorm, the behavioural targeting company at the centre of a recent row over privacy, has hit out at Google’s Latitude mobile service, accusing the firm of “adding yet more personal data to the extensive user information it collects”.Latitude, which lets mobile users allow people on their Gmail contact list to track where they are, was… Continue reading Phorm airs privacy fears over Google’s Latitude

Virgin Media TV is set to close its pay-TV channel Trouble within the next few months in a bid to start off-loading its content business.The broadcaster’s parent company Virgin Media will close the teenage-oriented channel, which is well-known for shows such as Veronica Mars and Kyle XY, and launch a new version of Living in… Continue reading Virgin is set to close Trouble and launch new Living channel

Associated Newspapers launched the first ever free national daily paper in Britain 10 years ago, capturing “young, affluent” readers – some who were new to newspapers altogether and some who made the switch from other easy-reads such as The Sun and the Daily Mirror.The Metro has become one of the world’s largest circulation giveaways as… Continue reading Metro’s 10th birthday

Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

Total UK adspend fell by 3.9% for the full year 2008, and was down 9.6% year on year in the fourth quarter, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association. Newspapers grabbed a 25% share of total adspend last year, just ahead of TV with 23%,… Continue reading UK adspend fell 3.9% in 2008

US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008

BBC One’s spectacular Comic Relief 2009 pulled in more than 12.7 million peak viewers on Friday evening.The fund-raising extravaganza, presented by Davina McCall and David Tennant, attracted more than 10.3 million average viewers and an impressive 42.7% share between 7pm and 10pm on Friday.The charity special switched to BBC Two for a short break for… Continue reading Comic Relief dominates the weekend ratings

Google’s first tentative steps into behavioural targeted advertising have met with a pretty warm reception, particularly as it has attempted to steer clear of the privacy issues that have dogged companies such as Phorm.Google’s system tracks users via a cookie related to only one browser, so the system does not track email or documents which… Continue reading Google’s first steps into behavioural targeted ads

Total UK adspend fell by 3.9% in 2008, with spend in Q4 2008 down 9.6% year on year, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association.Newspaper spending was down 12% in 2008, with magazines also suffering, down 9.9% for the full year.Newspapers grabbed a 25% share… Continue reading Total UK adspend down 3.9% in 2008

Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital revolution…