Media regulator Ofcom has warned that Project Canvas, the joint broadband TV venture between BBC, ITV and BT, could face a competition investigation.In its submission to the BBC Trust, Ofcom said Canvas could face the same regulatory scrutiny as Project Kangaroo, a VoD venture between BBC Worldwide, ITV and Channel 4, which was subsequently blocked… Continue reading Project Canvas could face competition investigation
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Kiss radio is set to launch a new website in a bid to host the first commercial radio site to run a display ad-free homepage.Kiss will trial the new format, which is similar to Channel 4 and Channel Five’s sites, and instead offer creative commercial takeovers and integrated advertising options.The site will launch with an… Continue reading Kiss launches ad-free home page
Lord Carter, the communications minister who is currently composing the final Digital Britain report, has been mooted as a potential replacement for Michael Grade as ITV’s chief executive.Yesterday, the commercial broadcaster announced that Grade would step down before the end of the year to become a non-executive chairman and allow the broadcaster to bring in… Continue reading Lord Carter could replace Grade at ITV
Giving an agency perspective on online audience measurement at yesterday’s ABCe Interaction event, Pete Robins, deputy chair, IPA Digital and founding partner of Agenda 21, said that although agencies have become better at handling online data, they still have a long way to go.“Data is the thing that will drive our industry – agencies are… Continue reading ABCe Interaction: Still room for agencies to improve
The media, telecoms and creative industries are set to gain access to a new £2.5 billion public fund aimed at creating more highly skilled jobs, according to Alistair Darling.In his budget announcement yesterday, the chancellor said: “There is £2.5 billion for business, to encourage investment in the industries and high-paid high-skilled jobs of the future.”In… Continue reading Darling: Media industry to get £2.5b public fund
Interactive video network Smartclip has launched in the UK, offering agencies and advertisers the ability to convert TV ad campaigns to an online video format.The German network, which was founded by by ex-Lycos executives Jean-Pierre Fumagalli and Roland Schaber last year, has run 180 advertising campaigns across its 300-plus network of publishers, with more than… Continue reading Video network Smartclip launches in the UK
German publisher Burda has relaunched its real-life weekly Full House! magazine and reduced its cover price to 50p.The new-look title will feature a new 12-page weekly pullout, “Beat the Credit Crunch”, in a bid to appeal to readers who are feeling the economic pinch, according to reports.Editor Dave Claridge said Full House! is now more… Continue reading Burda relaunches Full House!
Michael Grade is set to step down as chief executive of ITV before the end of the year to become a non-executive chairman and allow the broadcaster to bring in a new chief exec.Grade’s decision comes after reports last month that ITV shareholders were pushing him to take a step back in return for pumping… Continue reading Michael Grade to step down as ITV chief executive
A record number of US email marketers are planning to bridge the gap between online social networks and their email marketing campaigns this year, according to new research from Ball State University, the Email Marketer’s Club and ExactTarget. The research also found that the number of social email initiatives is expected to grow 367% this… Continue reading US social email campaigns to increase nearly 400% in 2009
The Apprentice raced ahead in the peak-hour ratings war last night with more than 7.8 million peak viewers, more than double the number of viewers compared to its closest terrestrial channel rival between 9pm and 10pm.More than 7.6 million average viewers tuned in to see the wannabes launch a brand identity and TV ad campaign… Continue reading The Apprentice races ahead
