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ITV1’s Live UEFA Champions League coverage pulled in the highest ratings throughout most of the match last night, with more than 7.6 million peak viewers.The Manchester United V FC Porto quarterfinal game, which ended in a 2-all draw, attracted 5.9 million average viewers and a 25.6% share between 7.30pm and 10pm.Elsewhere, BBC One’s new drama… Continue reading Football attracts majority of viewers

UKRD has called on The Local Radio Company’s (TLRC) shareholders to accept its £1 million cash offer for the business, amid warnings that TLRC requires additional funds to continue trading beyond April.Local radio firm UKRD, which already owns 13.5% of TLRC, made an offer to buy the rest of the company two weeks ago, however,… Continue reading UKRD calls on Local Radio Company to accept £1m cash bid

New UK search engine Oparla is offering web users the chance to pre-register to its site, ahead of its official launch next week, in order to get a month’s free ad space.The site, which has been created by internet entrepreneur Daniel Jupp, is due to launch next week after more than 12 months development.Oparla lets… Continue reading New UK search engine offers free advertising

Digital switchover began in the West Country this morning, with analogue BBC Two turned off at transmitters across Torbay and south Devon.The second stage of switchover takes place on Wednesday 22 April, when the remaining analogue channels will be switched off permanently.The West Country will be the first region in the UK to complete the… Continue reading Switchover starts in the West Country

Virgin Media has appointed Jonathan Webb to the role of executive director of Virgin Media Television (VMtv) following the departure of CEO Malcolm Wall.The move follows reports that Virgin Media has begun the sale of its content division, including VMtv and its advertising sales house ids; however, it is understood that it will not be… Continue reading Jonathan Webb appointed executive director of Virgin Media Television

A new study from the Digital Radio Development Bureau (DRDB) shows that 63% of drivers expect a new car to come with DAB radio (either with or without CD) as standard. The majority of 1,000 people surveyed for the study were mass market drivers owning cars priced between £7,000 and £15,000, with Ford and Vauxhall… Continue reading 63% of drivers expect a new car to come with DAB radio

Look magazine is set to kick-start a new £2.5 million national TV advertising campaign this week, with the strap line ‘That’s My Look’.The campaign, which has been developed by the brand’s creative agency Grey London and planned by MediaCom, will launch today with an initial three week burst, followed by sustained activity through the rest… Continue reading Look magazine unveils new TV creative

The IPA’s latest survey of online media owners reveals that overall service levels have decreased since the last survey, published in September 2008.The survey has been designed to highlight the levels of service media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a… Continue reading IPA report shows declining online media owner service levels

ITV1’s UK version of the popular US crime series Law & Order came to a dramatic end last night, attracting the peak audience during the all-important 9pm to 10pm slot.More than 5.5 million viewers tuned in to see series’ finale, starring Bradley Walsh and Freema Agyeman, securing ITV1 with a 23.5% average audience share.Meanwhile, BBC… Continue reading Last Law & Order: UK secures the highest ratings

Paramount Comedy has relaunched as Comedy Central, with a seven figure campaign marking the rebrand.The activity encompasses marketing, advertising and PR, and is Paramount Comedy’s biggest ever investment in a campaign.Comedy Central worked with advertising agency Karmarama on the channel idents and supporting ‘Big on Comedy’ campaign, with media planning and buying by Equinox.A poster… Continue reading Paramount Comedy relaunches as Comedy Central