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WPP’s chief executive, Sir Martin Sorrell, said he will continue to invest in emerging markets, such as India, China and Brazil next year.Speaking at the Morgan Stanley annual technology, media and telecoms conference, Sorrell said WPP will be cutting costs elsewhere to invest in emerging countries where WPP is strong.He said: “We will have to… Continue reading Sorrell: WPP will continue to invest in emerging markets

Over half (55%) of European internet users are now online every day, new research from the European Interactive Advertising Association (EIAA) has found. According to the research, three quarters (75%) are using the internet during their evenings and 51% of Europeans (up 13% from last year) are on the web at the weekends. Almost half… Continue reading 55% of European internet users online every day

IPC’s compact weekly TV magazine title, TV easy, is set to relaunch in a bigger size format on November 25.TV easy‘s new size, of 255mm by 190mm, will still remain the most compact in the market but will have extra space for more features, pictures and ads.The magazine’s content will continue to offer a mix… Continue reading TV easy goes large

ITV1’s coverage of the England v Germany match pulled in more than 8.3 million peak viewers last night.The Live International Football, which saw England win 2 – 1, attracted 7.2 million average viewers with a 31% audience share between 7.30pm and 10.10pm.ITV managed to hold the peak audience all evening, with Emmerdale securing a 32%… Continue reading Football scores over 8m viewers

News Corporation’s Sky News and Times Online have launched a joint video project this week.The venture will see Sky News, who already provides videos for Times Online, share production duties with The Times and The Sunday Times.Some of the videos produced and branded by the two groups will also appear on the Sky News website,… Continue reading Sky and Times Online launch new video partnership

The UK is one of the most digitally advanced nations in the world, according to new research from Ofcom.Not only do 86% of UK households now have digital TV on their main set, but services like HDTV and digital video recorders are also growing in popularity.The latest Ofcom research, its third International Communications Market Report,… Continue reading UK leads digital TV revolution

BBC One and BBC Two will be available to watch live online from next week, Jana Bennett, director of BBC Vision, announced today.The channels, streamed live from November 27, will join BBC Three, BBC Four, CBBC, CBeebies and BBC News which are already simulcast.They can all be watched online via their channel sites on bbc.co.uk… Continue reading BBC channels to broadcast live online

Eight out of 10 parents believe television has a positive effect on their child’s development, according to new research commissioned by Freeview.The report, created with the help of psychologist Dr Tanya Byron, found that 66% of parents indicated the positive effect of TV on their child’s numeracy and musical skills (66%), while just over a… Continue reading Parents believe TV has positive effect on child development

WPP’s share price was up on Tuesday as the FTSE 100 bounced from lows in line with Wall Street.The advertising agency, led by Sir Martin Sorrell, gained 5.5% to 340.5p after Goldman Sachs said its valuation had reached record lows, according to reports in the Financial Times.WPP shares have been hit in recent weeks by… Continue reading WPP’s share price bounces

UKTV is set to introduce advertising within its online applications in a bid to create new revenue streams.The joint venture between BBC Worldwide and Virgin Media plans to create sponsorship opportunities around applications, to give advertisers the chance to target audiences on sites such as Dave, Watch and G.O.L.D.UKTV has already rolled out ten interactive… Continue reading UKTV set to introduce ads within online applications