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In November, a forecast by Enders Analysis predicted that total UK ad spend would fall by 12% in 2009, with TV ad spend expected to be down 10% next year and 4% in 2010. Despite small growth of 2% predicted for 2011, between 2007 and 2010 TV ad spend will have fallen by 19%, said… Continue reading INSIGHTanalysis: Media Healthcheck – November 2008

A new report by the Advertising Standards Authority (ASA) has found that most companies are adhering to digital marketing rules.The ASA’s first compliance report into internet advertising found that 97% of 551 digital ads surveyed complied with the non-broadcast advertising code.Of the 16 ads which appeared to breach the ASA’s self-regulation rules, 10 were in… Continue reading Most companies sticking to digital marketing rules

GMG Radio has signed a new deal that will see First Radio Sales take over Rock Radio’s national and regional airtime and sponsorship and promotions activity.First Radio Sales will represent Rock Radio, which broadcasts in Glasgow and Greater Manchester as well as on DAB digital radio in the North East of England and Edinburgh, from… Continue reading GMG agrees a Rock deal with First Radio Sales

ITV1’s X Factor raced ahead of its BBC One rival Saturday night show Strictly Come Dancing this weekend with over 12.6 million peak viewers.The Britney Spears special, which saw Ruth receive the least votes despite a tear-jerking performance, pulled in more than 11.8 million average viewers and a 46% audience share between 7.35pm and 9.15pm.Britney’s… Continue reading Britney’s X Factor triumphs with more than 12.6m viewers

The London Evening Standard is set to make its glossy print magazine, ES, available online in a bid to up its digital offering.The paper has set up a website for readers to view digital content from the previous week’s magazine and highlights of the forthcoming issue, according to reports.From Monday, consumers will be able to… Continue reading Evening Standard’s ES mag goes online

Direct marketing expenditures will once again outpace general advertising in 2008 and 2009, and is on track to capture 53% of total advertising expenditures next year, according to a yearly forecasts report from The Direct Marketing Association (DMA). ‘The Power of Direct Marketing’ Report found that ad spend is continuing to move from general advertising… Continue reading Direct marketing will account for 53% of US Ad Spend in 2009

Robert Lerwill, the Aegis group chief executive, is set to leave the company today without a job to go to.Following a sudden announcement yesterday afternoon, Aegis confirmed Lerwill’s departure and said chairman John Napier will cover his role on an interim basis.Napier joined Aegis as chairman in July this year – he is also chairman… Continue reading Aegis chief executive will leave today

BSkyB has applied for permission to make its case to the Court of Appeal in a bid to keep its 17.9% share in ITV.In September, BSkyB failed in its attempt to overturn the Competition Commission’s original ruling that Sky must sell its controversial stake in ITV (see Sky Forced To Reduce Stake In ITV).At the… Continue reading Sky set to appeal ITV share decision again

ITV is understood to be looking for new ways to cut costs of up to £10 million due to the deteriorating economic climate.ITV’s chief operating officer John Cresswell sent a note to staff yesterday to inform them of the further cost cuts, which could see another round of redundancies, according to reports.Cresswell said that due… Continue reading ITV plans more cost cuts

New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV