More Industry News articles

Ibrahimi, speaking at MediaTel Group’s ‘Future of Online’ seminar, said: “We’re expecting between 5% and 8% growth this year – I’ve read many, many reports over the last six months that still maintain double digit growth and I do wonder where on earth they are getting their figures from, because at the sharp end, having… Continue reading Double digit growth forecasts for online are “too optimistic”

LinkedIn, the business social networkng site, has launched a new search service that enables users to refine their searches for other members.The new platform will allow members to fill in more than a dozen data fields, such as name, company and school, in order to find fellow members, according to reports.LinkedIn have also added an… Continue reading LinkedIn launches new search service

At least five parties have entered the second round of bidding for Global Radio’s Midland stations.The first round of bids for the five Midlands stations ranged from around £30 million to £40 million, according to reports.A number of consortiums are thought to be interested in purchasing the stations, including one led by the former Chrysalis… Continue reading Five parties bid for Global’s Midlands stations

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that 73% of marketers believe the UK will be in recession in 2009, and 70% believe conditions for the UK economy will worsen in the year ahead. However, the survey, completed for The Institute by Ipsos MORI, also reveals that 11% of marketers remain optimistic… Continue reading CIM Publishes Latest Marketing Trends Survey

Panelist Robert Horler, managing director of Diffiniti, said: “We haven’t engaged with things like JICIMS as quickly as we might have, but I honestly believe that it isn’t a silver bullet.”He added that “there needs to be an awful lot more work time and investment” spent on issues such as engaging online around brand advertising… Continue reading JICIMS is “not a silver bullet”

eMarketer’s revised projection for US online ad growth, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008, said eMarketer. In August, eMarketer predicted online ad spending would grow 14.5%… Continue reading eMarketer revises down US online ad growth

Most of the panel were in favour of self-regulation. Dominic Allon, industry leader, Agency at Google, said: “Regulation is a really important area. Google’s philosophy is that competition is the best way to protect the consumer and drive competition.“In ’09 the Digital Media Group will put forward credible proposals allowing the industry to sustain self-regulation.”Allon… Continue reading ‘Future of Online’ seminar looks at regulation

Future Publishing has reported a 9% rise in adjusted operating profit and a 3% boost in advertising in its preliminary results for the year, bucking the current downward trend.The publishing group said that advertising bookings in the three months to December were at 95% of their level in the same period last year.Future said it… Continue reading Future Publishing reports profits increase

The 2009 Newspaper Awards has added a new category to reward advertising and marketing agencies that use newspapers as a central part of their media campaigns.The creative award, named ‘Campaign of the Year’, will go to the agency who has used newspapers the “most creatively and successfully to promote a product or service”.Gary Cullum, director… Continue reading Creative category launched for 2009 Newspaper Awards

Johnson, a panelist at today’s MediaTel Group ‘Future of Online’ seminar sponsored by Nielsen Online, said: “[Social networking] is new. It’s the fastest growing area but we’re still small. We don’t yet truly understand how people interact with social networks.”He added: “Our advertising is about engaging with what people are doing on Facebook… we still… Continue reading Understanding social networking interaction is vital for brands