More Industry News articles

Ofcom has created a new advisory panel for English regions, which includes former Emap digital executive Dharmash Mistry and ex-Anglia TV managing director Graham Creelman.Eight new members have been appointed to the broadcast regulator’s Advisory Committee for England, while one established member has been reappointed to represent the South West, according to reports.Professor William Dutton… Continue reading Ofcom unveils new advisory panel

News International plans to slash the cover price of its new-look Saturday Times by 50p to £1 for a limited period, as part of a seven-week marketing drive.The third-off price cut is part of the publisher’s £2 million advertising campaign, which has been created by CHI & Partners in association with brand consultant Venturethree, to… Continue reading Times cuts Saturday cover price

The Radio Advertising Bureau is set to launch a new radio campaign later this week in a bid to promote the use of radio in a downturn.The series of ads are due to run across the Commercial Radio network and will feature Alan Partridge actor and comedian, David Schneider.Three major radio advertisers will also feature… Continue reading RAB launches new radio campaign

Regional publisher Newsquest has launched 148 new mobile websites to add to its network of newspapers and websites.Clients will be able to book sponsorship and ads across the new sites, which will feature news, sports, travel, entertainment and weather information, from this week.The publisher plans to sell ads on the mobile network alongside its existing… Continue reading Newsquest launches new mobile websites

Metro International, the world’s largest free newspaper publisher, has announced an operating loss of €1.9 million (£1.7 million) in the fourth quarter of 2008, compared to an operating profit of €3.4 million (£3 million) in the same period in 2007. For the full year, total net sales were down year on year by 11% to… Continue reading Metro International reports fourth quarter operating loss

The internet continues to be populated largely by younger generations in the US, as over half the online population there is between 18 and 44 years old, according to the Pew Research Center’s Internet & American Life Project surveys. However, the surveys, taken from 2006 to 2008, show that larger percentages of older generations are… Continue reading Larger percentage of older generations going online in US

The coming year will see a rise in online video viewing and a shift to online ad spending, according to a new report from comScore. Viewing of TV and movie content online continues to become a more mainstream behaviour, said comScore, offering advertisers a new opportunity to capitalise on this highly engaged audience. Recent research… Continue reading Online video viewing to rise in 2009

Channel 4’s controversial new documentary series Boys and Girls Alone attracted 2.4 million peak viewers last night.The first of four episodes, which sees 10 boys and 10 girls aged between eight and 12 discover what life is like without their parents, pulled in 2.3 million average viewers and a 10% audience share between the all-important… Continue reading 2.3 million tune in for Boys and Girls Alone

Advertiser body ISBA is producing a new guide to give clients a better understanding of how to work with digital agencies.ISBA has worked with two leading digital agencies, Dare and i-level, to produce the 50-page guide for its members.Launched next Monday at a special seminar for more than 100 advertisers, it will look into the… Continue reading ISBA launches guide to working with digital agencies

The Competition Commission has blocked the launch of Project Kangaroo – the joint video-on-demand service from BBC Worldwide, ITV and Channel 4.In December, the Commission published a provisional report to say that the proposed service would “restrict competition” in the UK, claiming that the venture would be “likely to result in a substantial lessening of… Continue reading Competition Commission “stops” Kangaroo