AOL has appointed former Yahoo! executive Greg Coleman as president of its ad business Platform-A.Coleman, who will report directly to AOL president and chief operating officer Ron Grant, is set to replace Lynda Clazirio.He will be responsible for driving branded display sales across the group, which includes AOL.com, AIM, MapQuest and Advertising.com’s third party networks.Coleman… Continue reading AOL appoints Coleman as new Platform-A president
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Sky has retained the television rights to four of the six Premier League broadcast packages after agreeing to pay a figure thought to be in excess of £1 billion.The Premier League announced late last night that it had awarded Sky four of the six packages on offer, each of 23 games.It is understood that the… Continue reading Sky retains rights for biggest Premier League games
AOL’s global ad revenue was down 6% last year, and fell 18% year on year in the fourth quarter. Parent company Time Warner’s 2008 financial results show that AOL’s Q4 revenue fell to $968 million in Q4, with falls of 27% in subscription revenue and 18% in advertising revenue. AOL revenue declined by 20% to… Continue reading AOL ad revenue down 6% in 2008
WPP’s Kantar Group has acquired Red Dot Square Solutions, a provider of interactive virtual reality retail environments. Red Dot Square’s key clients include Safeway, Walgreens, Tesco and Wal-Mart among its key clients, while it has also worked in collaboration with leading global marketers including General Mills, Kimberly-Clark, Kraft, MillerCoors, Sara Lee and Unilever. Eric Salama,… Continue reading Kantar Group acquires Red Dot Square Solutions
A new survey by the Advertising Standards Authority (ASA) has found that over 99% of ads for video games comply with its rules.The survey, conducted in response to concerns raised by Dr Tanya Byron in her report Safer Children in a Digital World, looked at 241 ads for video games, with just one considered in… Continue reading ASA finds video game advertising plays by the rules
GMG Radio has appointed Jay Crawford and Steve Collins as brand programme directors of its Smooth and Real Radio networks.Crawford, currently programme director of GMG Radio in Scotland, takes charge of Real Radio, while Collins, programme director of Smooth Radio in the north-west, will oversee the Smooth Radio brand across the country.Two more stations will… Continue reading GMG Radio appoints Smooth and Real brand directors
New media owner Lighthouse Advertising has announced the launch of the UK’s first ever hospital poster advertising platform, aimed at targeting over 13.3 million consumers a year.The company, which offers advertising space in the form of six sheet posters, has acquired the exclusive rights to promote poster campaigns on NHS premises in the UK.Lighthouse currently… Continue reading First UK hospital poster sites launch
The Competition Commission has completed its enquiry into Project Kangaroo and will unveil its findings tomorrow morning.Kangaroo – the joint video-on-demand service from BBC Worldwide, ITV and Channel 4 – was referred to the Competition Commission by the Office of Fair Trading in June last year, with the Commission’s inquiry delaying the launch of the… Continue reading Kangaroo report published tomorrow
Tatler editor Geordie Greig has been appointed editor of London’s Evening Standard.Greig replaces Veronica Wadley, who has been at the paper since 2002. In a statement, the Standard said that she is leaving “pursue new interests in journalism”.Greig, 48, has been editor of society magazine Tatler since 1999. He has also worked for the Daily… Continue reading Greig appointed Evening Standard editor
Telegraph Media Group (TMG) has signed a deal with InSkin Media to offer brands a new ad format.The new format wraps an ad around a publisher’s media player, allowing visitors to click on a brand’s ad while still viewing the video.TMG has signed agreements with BUPA and Warner Music to run their ads across videos… Continue reading TMG signs video ad deal
