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Warner Bros has appointed Channel 4’s Polly Cochrane to the newly created role of group marketing director for its UK division.Cochrane will be responsible for marketing across Warner Brothers UK film, home video, TV, digital, games and consumer products, according to reports.She will report directly to Warner Bros UK president and managing director, Josh Berger,… Continue reading Warner Bros appoints former C4 marketing head to new role

ITV1’s I’m a Celebrity…Get Me Out of Here! with Ant & Dec attracted more than 8.6 million peak viewers last night, over three times the amount of its nearest peak time rival.The reality show, which saw Robert Kilroy-Silk endure the terrors of a live bushtucker trial, secured over 8 million average viewers and a 35.4%… Continue reading I’m a Celebrity pulls in over 8m viewers

The BBC Trust has rejected plans to invest £68 million in a web-based local video service across the UK.The Trust said the proposal would not improve services enough to warrant “either the investment of licence fee funds or the negative impact on commercial media”.Sir Michael Lyons, chairman of the BBC Trust, said: “It is clear… Continue reading BBC Trust rejects local online video proposal

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis.The report also forecasts that UK newspaper advertising revenues will fall by 21% next year.Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to the print… Continue reading UK ad spend to fall by 12% in 2009

US online advertising revenues reached almost $5.9 billion for the third quarter of 2008, up 11% compared with the same period last year, according to The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The IAB Internet Advertising Revenue Report also shows that the Q3 2008 figures are 2% higher than the Q2 2008 results, and… Continue reading US online ad revenues reached almost $5.9 billion in Q3

Kelly Waters has been appointed to the new role of web technology director across the IPC portfolio.Formerly head of web solutions for leading online and print publisher Reed Business Information, Waters will be responsible for the strategic and operational management of web technology capability across the business. He will manage the existing 50+ strong IPC… Continue reading Kelly Waters joins IPC as web technology director

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis. The report also forecasts that UK newspaper advertising revenues will fall by 21% next year. Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to… Continue reading UK ad spend to fall by 12% in 2009

The UK is one of the most digitally advanced nations in the world, according to new research from Ofcom.Not only do 86% of UK households now have digital TV on their main set, but services like HDTV and digital video recorders are also growing in popularity.The latest Ofcom research, its third International Communications Market Report,… Continue reading UK leads digital TV revolution

Over half (55%) of European internet users are now online every day, new research from the European Interactive Advertising Association (EIAA) has found.According to the research, three quarters (75%) are using the internet during their evenings and 51% of Europeans (up 13% from last year) are on the web at the weekends.Almost half (49%) of… Continue reading 55% of European internet users online every day

WPP’s chief executive, Sir Martin Sorrell, said he will continue to invest in emerging markets, such as India, China and Brazil next year.Speaking at the Morgan Stanley annual technology, media and telecoms conference, Sorrell said WPP will be cutting costs elsewhere to invest in emerging countries where WPP is strong.He said: “We will have to… Continue reading Sorrell: WPP will continue to invest in emerging markets