More Industry News articles

Channel 4 is set to be the first broadcaster other than Sky to offer the green button interactive service, in a bid to encourage viewers to watch more digital programming.The broadcaster is expected to market its upcoming shows through a ‘bookable trails’ service on Sky, which it hopes will encourage viewers to watch or record… Continue reading C4 set to launch green button ads on Sky

ITV1’s popular crime-drama Whitechapel ended on a high last night with 7.7 million peak viewers – almost 30% of the audience share – between 9pm and 10pm.More than 7.5 million average viewers tuned in to see the series’ conclusion, which starred Rupert Penry-Jones and Steve Pemberton, taking ITV1 well ahead of its rivals during the… Continue reading Whitechapel finale pulls in 7.7 million viewers

Channel 4 is moving a step closer to a joint venture with BBC Worldwide, as the broadcaster plans to combine its digital channels with some of the BBC’s commercial businesses.The broadcasters are thought to be joining forces to create 4 Worldwide, a joint venture that will comprise Channel 4’s E4, More4 and Film4 digital channels… Continue reading BBC Worldwide and C4 join forces

Two new national commercial digital stations could launch if regulation in the sector is cut, according to a leaked report.The report, by Ingenious Consulting and commissioned by the RadioCentre, suggests that commercial radio could launch a 24-hour national news and speech station and a national music-based entertainment service on the DAB platform, said MediaGuardian.co.uk.However, for… Continue reading Two new commercial DAB stations could launch if regulation is cut

Online video gross media spend totaled $2.12 billion in 2008, up 36% v 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a US analytics report from AccuStream iMedia Research. The research report, Online Video Media Spend: 2003 – 2010 calculates multiple ad sales components corresponding to annual… Continue reading Online video media spend to increase

UBS has revised down its ad spending forecast for the year, with the new estimate putting online revenues at 1.4% growth in 2009, down from 10.4%. UBS analyst Matthieu Coppet has also downgraded 2010’s figure, although only slightly, from 13.8% to 11.2%. Globally, UBS expects newspaper ad revenues to fall 11.7% this year, with a… Continue reading UBS downgrades global ad forecast

There will be more than 20 million men online in the UK in 2009 – 51% of the UK internet user population – according to a new estimate from eMarketer. More women in the UK continue to go online, said eMarketer, which expects slightly more than 19 million to do so in 2009. The proliferation… Continue reading Men to make up 51% of UK internet population in 2009

YouTube is trialing a service which allows users to download free and paid-for videos.The Google-owned site has partnered with US universities including Stanford, Duke and UC Berkeley, as well as non-profit educational organisation Khan Academy, how-to videos site Household Hacker and entertainment site Pogobat.Thai Tran, YouTube product manager, said that the company is “testing an… Continue reading YouTube trials video downloads

The mobile industry association GSMA plans to roll out an audience measurement system for mobile media by the end of the year.GSMA has approved the launch of a system, which is thought to be similar to ABCe but for mobile, following a year-long study with the UK’s five mobile networks – O2, Vodafone, Orange, T-Mobile… Continue reading Mobile industry set to launch audience measurement system

The Office of Fair Trading has launched its review in to local and regional media ownership, with a focus on whether existing rules should be relaxed to help the struggling newspaper industry.Lord Carter’s Digital Britain report, which was published last month (see Broadband for all by 2012), promised a review of local ownership rules and… Continue reading OFT launches local media ownership review