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BBC One’s crime drama Spooks pulled in more than 6.2 million viewers last night.The last in the series, which raced ahead of the competition for the peak-time audience, attracted 6 million average viewers and a 25% audience share between 9pm and 10pm.Elsewhere, ITV1’s new series of Taggart managed to pick up 5.3 million viewers in… Continue reading Final Spooks pulls in over 6.2m

UK ad spend is expected to drop 0.8% this year, the first annual drop since 2001, according to new forecasts from ZenithOptimedia. This 0.8% drop is a large downward revision of the Publicis Groupe agency’s forecast of 4.9% growth made earlier this year. Ad spend is expected to rise to 1.5% in 2009, buoyed by… Continue reading UK ad spend forecast to fall 0.8% this year

Online TV and film site Blinkbox has signed new deals with Twentieth Century Fox and Sony Pictures Television in a bid to increase its online content offering.The Twentieth Century Fox deal will allow users to access premium films, including new releases Juno and Jumper, according to reports.Users will also be able to purchase films such… Continue reading Blinkbox signs online deal with Fox and Sony

Total worldwide advertising is expected to rise by just 0.5% to $642.8 billion this year, with the UK forecast to see 0.1% growth this year and next, according to a new forecast from Magna. Magna now expects US advertising in 2008 to decline 3.2% to $270.8 billion, with a fall of 4.5% expected next year.… Continue reading Worldwide advertising to grow 0.5% this year

The former Joint Industry Committee for Internet Measurement Systems (JICIMS) has formed a new body called the UK Online Measurement company (UKOM).The joint committee collapsed last week following the departure of the IPA and ISBA as JICIMS stakeholders, leaving the remaining partners – AOP and IAB – to form a new body (see JICIMS to… Continue reading JICIMS forms new body for online measurement

Global advertising spending in measured media is expected to fall 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM. The projected decline is the first retreat in global advertising since the 3% fall recorded in 2001 after 2000’s dotcom-driven ad growth… Continue reading Global ad spend to fall 0.2% in 2009

Global ad spend is expected to decline 0.2% overall in 2009, while developing markets will still grow but at a slower rate than previously forecast, according to ZenithOptimedia’s new report.The report predicts that developing markets, such as Asia Pacific and Central & Eastern Europe, will largely counterbalance the decline in North America and Western Europe’s… Continue reading ZenithOptimedia: No growth in global ad spend next year

Newspapers and magazines will thrive during the recession, according to the Wall Street Journal‘s managing editor, Robert Thomson.Speaking at the Reuters Media Summit in New York last week, Thomson said: “You’re starting to see them emerge in the sunlight after this period of darkness.”Advertisers are slowly returning but are looking for safer options when spending… Continue reading WSJ editor: Newspapers & magazines will thrive during recession

Developing markets will largely counterbalance the decline in North America and Western Europe’s ad spend next year, which will fall by 5.7% and 1% respectively, according to ZenithOptimedia. Global ad spend is expected to decline 0.2% overall in 2009, while Asia Pacific and Central & Eastern Europe will still grow but at a slower rate… Continue reading ZenithOptimedia forecasts no growth in global adspend in 2009

ITV1’s I’m a Celebrity Get Me Out of Here! final attracted over 9.7 million peak viewers and a 39.3% audience share on Friday evening.More than 9.1 million average viewers tuned into see the final three contestants battle it out before Joe Swash was crowned king of the jungle.Meanwhile, ITV1’s all important X Factor semi-final pulled… Continue reading I’m a Celebrity finale pulls in over 9.7m viewers