More Industry News articles

On the panel at the Nielsen Online sponsored event was Trevor Johnson, planning and strategy, EMEA at Facebook, who said that as the online industry is in a better position to show a return than other media, the looming recession is a good time for it to show its strengths.In broad agreement was fellow panelist… Continue reading Financial crisis “a great opportunity for online”

TV, Internet and Mobile usage in the US has continued to increase, according to Nielsen’s ‘A2/M2 Three Screen Report’. As of the third quarter this year, the average person in the US watched approximately 142 hours of TV in one month, while the average time a US home used a TV set during 2007-08 is… Continue reading TV usage in the US reaches an all-time high

The 2009 Newspaper Awards has added a new category to reward advertising and marketing agencies that use newspapers as a central part of their media campaigns.The creative award, named ‘Campaign of the Year’, will go to the agency who has used newspapers the “most creatively and successfully to promote a product or service”.Gary Cullum, director… Continue reading Creative category launched for 2009 Newspaper Awards

Johnson, a panelist at today’s MediaTel Group ‘Future of Online’ seminar sponsored by Nielsen Online, said: “[Social networking] is new. It’s the fastest growing area but we’re still small. We don’t yet truly understand how people interact with social networks.”He added: “Our advertising is about engaging with what people are doing on Facebook… we still… Continue reading Understanding social networking interaction is vital for brands

Lord Carter, the newly installed communications minister, has indicated that the BBC could face competition for state funding of public service content in a fully digital future.The former head of Ofcom refused to rule out the possibility of splitting the licence fee following completion of the digital switchover in 2012.“Parliament very recently had that debate… Continue reading BBC could face competition for state funding

From Q2 to Q3 2008, the number of Britons using mobile internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based internet (34.3 to 35.3 million Britons), new research has found.The Nielsen Online research, Mobile Media View, examines how mobile internet is growing, the age of consumers using it and how… Continue reading Increase in Britons using mobile internet

ITV1 failed to source any network programming from Wales for the second year running, according to a report from the TV producers’ trade body Pact.The report found that no independent production in the drama, factual or light entertainment categories were sourced in Wales for any of the five main terrestrial channels – BBC One, BBC… Continue reading ITV fails to produce network programmes in Wales

From Q2 to Q3 2008, the number of Britons using mobile internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based internet (34.3 to 35.3 million Britons), new research has found. The Nielsen Online research, Mobile Media View, examines how mobile internet is growing, the age of consumers using it and… Continue reading Increase in Britons using mobile internet

The X Factor kept hold of its weekend top spot with over 12 million peak viewers, despite the publicity surrounding John Sergeant’s exit from Strictly Come Dancing last week.More than 10.6 million average viewers tuned in to see the Take That X Factor special on Saturday between 7.25pm and 8.55pm, securing ITV with a 43%… Continue reading The X Factor retains its weekend crown

The BBC has unveiled its Christmas schedule, which is full of seasonal specials and “entertainment for all the family”.Top of the Pops will be back on BBC One for two one-off specials on Christmas Day and New Year’s Eve, despite Simon Cowell’s attempts to get ITV to buy the rights to the programme (see Cowell… Continue reading BBC unveils Christmas line-up