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Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship

Over the past six months, the popularity of online video services in the US has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience, according to new data from Ipsos MediaCT. Ipsos MediaCT’s MOTION study illustrated the widespread appeal online video services have with… Continue reading Online Video Services Growing In Popularity In US

Microsoft has dismissed speculation that it may go in to takeover talks with Yahoo!.Yahoo! boss Jerry Yang indicated that he would be willing to consider a new bid from Microsoft, however, the software giant said it has “moved on”.Yahoo! turned down the £33-a-share deal that Mircosoft offered them in May, claiming it undervalued the company,… Continue reading Microsoft dismisses potential deal with Yahoo!

CondéNet UK is set to relaunch its fashion website, Glamour.com, in a bid to drive user loyalty and engagement.The revamped Glamour.com will feature additional sections, such as beauty, hair, health and lifestyle as well as increasing its celebrity and behind-the-scenes content.New features will offer users advice, galleries, a virtual beauty school and a blog, in… Continue reading Glamour.com set to relaunch

Analogue transmitters in the Scottish borders have been switched off, marking the UK’s first major transition to digital television.Arquiva, the broadcast technology company managing the transmitters in the area, which also covers Cumbria, tested the signals from the new transmitters early yesterday morning.A full switchover was completed at noon yesterday, which means around 52,000 households… Continue reading Scottish borders go digital

ITV1’s special Duchess and Daughters only managed to secure 2.3 million average viewers between 9pm and 10pm last night.The ITV ‘tonight special’, which saw Sarah Ferguson and her daughters visit Romania and Turkey to expose conditions inside orphanages, picked up 2.6 million peak viewers and a 10.3% audience share.At the same time, Channel 4’s royal… Continue reading Fergie fails to impress

Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television

At Thursday morning’s MRG conference, Jo Hamilton explained how the BBC, in association with GfK NOP Media, is providing insight into how it is reaching audiences across an increasing number of platforms and measuring the value it is delivering to its audience.Guy Holcroft from GfK NOP Media explained some of the methodology used behind the… Continue reading MRG Conference 2008:Cross Media Reach

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

There has been a huge shift in consumer attitude towards the entertainment market, according to the latest reports from Verdict Research. In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by £1.37 billion – at a time when the combined music & video sectors… Continue reading Video games market overtakes music & video