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IPC Ignite has appointed Gareth Williams to the role of ad manager of its men’s lifestyles titles, Nuts and Loaded.Williams, who joined the publishing group in October 2007 from Associated Newspapers, will step up from his former senior sales role and report directly to Ignite’s trading director, Andrew Goldsmith.He will be responsible for the display… Continue reading IPC appoints new Nuts & Loaded ad manager

The Radio Advertising Bureau is set to launch a new consultation service for advertisers, media and creative agencies in a bid to encourage more radio advertising.Ad Doctor, which aims to help individual advertisers to “overcome creative barriers” to use radio as part of their campaign mix, will be rolled out by the RAB this week.The… Continue reading RAB launches Ad Doctor

An ITV study of user reactions to advertising within video on its local website has found no evidence that the ads would adversely affect users’ relationships with it.Of 1200 people surveyed about overlay advertising being trialled on ITV Local, just 9% claimed it detracted from their overall viewing experience – lower than with pre roll… Continue reading Overlay video ads not significantly intrusive

IPC Southbank has secured Elizabeth Arden as a sponsor of its new online advent calendar on womanandhome.com, in a bid to attract users to the site in the lead up to Christmas.Visitors to the women’s magazine site will be able to win daily prizes from Elizabeth Arden’s beauty products and experiences, such as skincare gift… Continue reading Elizabeth Arden sponsors IPC’s online advent calendar

RTL Group has announced the appointment of Andreas Rudas as executive vice president regional operations & business development central and eastern Europe at RTL Group’s headquarters. Rudas will be member of the RTL Group Executive Committee. Gerhard Zeiler, RTL Group CEO, said: “Due to his extensive experience in Eastern European markets, Andreas Rudas is excellently… Continue reading RTL Group appoints new member to executive management team

US advertising spending is expected to drop by 5% in 2009, according to Steve Lanzano, chief operating officer of MPG North America. Lanzano said that local advertising such as radio, television, newspapers and traditional billboards would suffer most as companies cut spending. Lanzano told the Reuters Media Summit in New York: “I think the real… Continue reading US ad spend expected to drop 5%

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession

In November, a forecast by Enders Analysis predicted that total UK ad spend would fall by 12% in 2009, with TV ad spend expected to be down 10% next year and 4% in 2010. Despite small growth of 2% predicted for 2011, between 2007 and 2010 TV ad spend will have fallen by 19%, said… Continue reading INSIGHTanalysis: Media Healthcheck – November 2008

A new report by the Advertising Standards Authority (ASA) has found that most companies are adhering to digital marketing rules.The ASA’s first compliance report into internet advertising found that 97% of 551 digital ads surveyed complied with the non-broadcast advertising code.Of the 16 ads which appeared to breach the ASA’s self-regulation rules, 10 were in… Continue reading Most companies sticking to digital marketing rules

GMG Radio has signed a new deal that will see First Radio Sales take over Rock Radio’s national and regional airtime and sponsorship and promotions activity.First Radio Sales will represent Rock Radio, which broadcasts in Glasgow and Greater Manchester as well as on DAB digital radio in the North East of England and Edinburgh, from… Continue reading GMG agrees a Rock deal with First Radio Sales