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Johnston Press is the latest regional media owner to release data on the new ABCe six-month certificate.The independent online data is set to cover Johnston’s network of local media branded sites and part of the Yorkshire network, including yorkshirepost.co.uk, portsmouth.co.uk and sunderland.co.uk.Chris Pennock, group sales and marketing directer at Johnston, said: “ABCe audited data provides… Continue reading Johnston Press is set to release six-month ABCe data

Clear Channel Outdoor has reported a 0.5% year on year global revenue decline for the third quarter this year.Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken into account, Clear Channel’s global revenue was down by… Continue reading Clear Channel reports Q3 revenue decline

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

It is inevitable that advertising will become 100% digital, according to Justin Billingsley, brand director at mobile phone company Orange.Speaking at yesterday’s IAB Engage conference, Billingsley said: “It is a crushing inevitability that we will all be 100% digital.”There are only two reasons for using offline advertising, he said. One is that the over 50… Continue reading IAB Engage 2008: The case for 100% digital

Newsline attended IAB’s Engage conference in London yesterday.Key speakers included Yahoo! boss Jerry Yang and the culture secretary Andy Burnham.Reports to follow throughout the day …

Trinity Mirror has reported a 20.1% drop in its group ad revenues since the end of June, with property ad income falling by almost 50%.The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the end of June to October 26,… Continue reading Trinity Mirror ad revenue slumps

The internet will stay strong through the tough economic times ahead but businesses have to “get heir heads around the new rules”, Richard Eyre, chairman of the Internet Advertising Bureau, said at yesterday’s IAB Engage conference.Eyre said that young business leaders working in the UK media industry have had their instincts shaped by 20 years… Continue reading IAB Engage 2008: Online will remain strong through tough economic times

Trinity Mirror has reported a 20.1% decline in its group ad revenues since the end of June in a trading update today, with property ad income falling by almost 50%. The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the… Continue reading Trinity Mirror reveals 20% ad revenue decline

Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn

The global slowturn has hit Clear Channel Outdoor, as the ad company reveals a 0.5% year on year global revenue decline for the third quarter this year. Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken… Continue reading Clear Channel reports Q3 revenue decline