More Industry News articles

The future of a joint industry research currency for online is likely to be much clearer after an invitation-only IPA event on Wednesday.In March 2008, JICIMS, the Joint Industry Committee for Internet Measurement Systems, issued a Request for Proposals (RFP) to research companies as a first formal stage in the tendering process for its first… Continue reading Important Week For Online Research Currency

The IPA’s latest Bellwether survey has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history.The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer.The latest downward revision indicates the increasing… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

Haymarket Media Group has officially closed its women’s monthly magazine Eve and associate brands today.After a period of consultation and a strategic review at Haymarket, the group failed to find a buyer for the magazine and were forced to close the title.A Haymarket spokesperson said: “We can today regrettably confirm the closure of women’s title… Continue reading Eve Magazine Closes

A small investor in Yahoo! is attempting to revive a deal to sell the company to Microsoft for $2 billion less than it offered in July.Mithras Capital, owner of a 14% stake in Yahoo!, proposes that Microsoft buy Yahoo! and dispose of its Asian assets and non-search businesses for $11.7 billion, making $3 billion of… Continue reading Yahoo! Investor Looks For New Microsoft Deal

ITV has signed its biggest ever advertiser-funded programming deal with the business software company, Sage, to produce and air the 1980’s show – The Krypton Factor.Sage has signed a sponsorship deal with ITV1 to fund the production of the game show, which is set to include integrated sponsorship credits around the show.Additional and exclusive content… Continue reading ITV To Air The Krypton Factor In New Ad-Funded Deal

The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

Polly Cochrane, Channel 4’s director of marketing, is to leave the broadcaster after 10 years following a restructure of her division.Cochrane is expected to leave in the new year after overseeing the planning stage of the marketing, communications and audiences reorganisation.It is understood that Channel 4 will not be directly replacing Cochrane, who has responsibility… Continue reading Channel 4’s Director Of Marketing Steps Down

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

Virgin Media today announced the first three-month advertising trial on its on-demand TV platform, taking place across north London from this week.Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.The technology used by… Continue reading Virgin Media Launches First On-demand TV Ad Trial

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend