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An analyst’s report has cut WPP’s profit forecast for 2010 by around 32%, predicting that marketing companies will take longer to recover from the economic crisis. The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared to current… Continue reading Analyst Report Cuts WPP’s Profit Forecast 32%

Discovery Communications is set to launch a new channel brand in the UK next year, after buying a Freeview slot at auction.The broadcaster, which currently owns channels including Animal Planet and The Discovery Channel, will offer the channel free of charge as it attempts to step away from its pay-TV model, according to reports.Content on… Continue reading Discovery Channel Set For Freeview Launch

The Nuts magazine website has undergone a revamp, featuring a revamped football section and ‘Ten-second’ entertainment reviews.IPC said that the site, which will now be updated more frequently, is easier to navigate and provides more creative opportunities for advertisers, with more prominent ad positions.New features include Spambank, which showcases humorous web content and Web Games,… Continue reading New Look For Nuts.co.uk

Marie O’Riordan has announced that she will step down as editor of the women’s monthly magazine, Marie Claire, at the end of the year.O’Riordan took over as editor of the IPC title in May 2001, after working for Emap on youth titles Bliss, J17, Look and Minx.IPC confirmed her departure and said they have already… Continue reading Marie Claire Editor Stands Down

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail. The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail.The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

WPP’s profit forecast for 2010 has been cut by around 32% in an analyst’s report, which predicts that marketing companies will take longer to recover from the economic crisis.The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared… Continue reading WPP’s Profit Forecast Slashed By 32%

Ofcom has confirmed that the BBC, ITV and Channel 4 will all be allocated slots on Freeview to provide HD services in time for the 2010 World Cup.The broadcasting regulator today revealed the results of the tender process to launch the first three HD channels, starting with the Granada region from the end of next… Continue reading Ofcom Allocates Freeview HD Slots To BBC, ITV And Channel 4

One of the topics discussed at yesterday’s ‘Future of the Media Agency’ seminar hosted by MediaTel Group was how clients can distinguish between the large agency networks.Echoing the discussions at the Venice Festival of Media earlier this year (see Eight CEOs – spot the difference!), the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul… Continue reading Agency Seminar: What’s The Difference?

The thorny issue of media trading was discussed by both panels at yesterday’s ‘Future of the Media Agency’ seminar held by MediaTel Group.Nick Manning of Ebiquity kicked off the discussions by stating that current trading systems were more “lathe than laser”. Manning believed a lack of technical skills within media agencies are holding them back… Continue reading Agency Seminar: Is There A Need To Improve Trading Platforms?