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UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

More than nine million US households are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, according to new research from The Nielsen Company. Another 12.6 million households have at least one television set that will no longer work… Continue reading Over 9m US Households Not Ready For Digital Switchover

The global organisation for the mobile phone industry, the GSM Association, is to use comScore’s M:Metrics system as it attempts to develop an audience measurement system for mobile media.The GSM Association already is already working with the five major UK mobile networks and ABCe, and with this latest move has now enlisted one of the… Continue reading GSM Association To Use M:Metrics Measurement System

This weekend the ITV website pulled in over 650,000 views of three different versions of the murder of Coronation Street character Liam Connor.Fans were given access to all three murders – filmed to act as decoys to prevent details of the real ending from getting out – plus a look behind the scenes at the… Continue reading Corrie Killing A Hit For ITV Website

Thinkbox, the television marketing body for the main UK commercial broadcasters, has launched a new ‘Televisionaries’ blog to help encourage informed debate around key issues in commercial TV and set the context and agenda before its Televisionaries event on 20 November.The new blog at www.televisionaries.tv will enable users to keep up to date on the… Continue reading Thinkbox Launches Televisionaries Blog

Dennis Publishing has acquired technology website bit-tech.net, bolstering its technology portfolio of magazines and websites.Launched in 2001, bit-tech.net publishes in-depth reviews, news, features and technology information, and joins Dennis brands such as brands such as PC Pro, itpro.co.uk, knowyourmobile.co.uk and iGizmo.The site currently attracts over 1.05 million unique users and generates 6.6 million page impressions… Continue reading Dennis Acquires Technology Website

ITV could be fined 7% of its annual net advertising revenue if it gives its public services broadcasting licences back to Ofcom.Under the 1990 Broadcasting Act, PSB licence holders who fail to provide the service they are contracted for face a financial penalty of whichever amount is larger: £500,0000 or 7% of the qualifying revenue… Continue reading Ofcom Could Fine ITV If It Ditches PSB Licences

The sister stations of Sunrise Radio, Time 106.8 and South London Radio 107.3, have been put up for sale.Avtar Lit, founder of Sunrise Radio, said that the loss-making stations do not fit the Sunrise group’s strategy of concentrating on its national and regional assets.“For Sale” signs have been placed on the station’s websites saying “Our… Continue reading Two London Radio Stations Put Up For Sale

Marie O’Riordan has announced that she will step down as editor of the women’s monthly magazine, Marie Claire, at the end of the year.O’Riordan took over as editor of the IPC title in May 2001, after working for Emap on youth titles Bliss, J17, Look and Minx.IPC confirmed her departure and said they have already… Continue reading Marie Claire Editor Stands Down