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Virgin Media today announced the first three-month advertising trial on its on-demand TV platform, taking place across north London from this week.Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.The technology used by… Continue reading Virgin Media Launches First On-demand TV Ad Trial

Pernod Ricard, owner of Absolut Vodka, has started legal proceedings against Absolute Radio for the use of the brand name Absolute.MediaTel NewsLine understands that court documents were lodged earlier this week, giving Absolute Radio 14 days to respond.A Pernod Ricard spokesperson said: “We confirm that we have filed a complaint (at the High Court of… Continue reading Absolut Vodka Takes Legal Action Against Absolute Radio

Elle magazine has announced a media partnership with the online fashion website, Stardoll, to launch a new e-zine.The e-zine, titled Stardoll Magazine, is set to target style-conscious young women, with features such as personal style tips and live chats with fashion designers.Malina Joseph, editor of Elle magazine, will have her own blog in the e-zine,… Continue reading Elle Set To Launch E-Zine With Stardoll Website

Channel 4 has pulled out of its planned digital radio venture with 4 Digital Group.Shareholders of the national digital multiplex, including BSkyB, Carphone Warehouse, UTV, Bauer Media and UBC were informed by the board’s chairman, Nathalie Schwarz, earlier this morning.An internal announcement is expected to be made to Channel 4 staff at 11am today.A statement… Continue reading Channel 4 Abandons Digital Radio Venture

ABC has announced that magazine publishers will soon have the opportunity to publish official six-monthly online figures, alongside their half-yearly print circulation figures.The new reporting standard scheme was successfully introduced to regional media owners last month, and is now set to be extended to include all media owners.ABC has introduced new certificates to include a… Continue reading ABC Introduces Six-Monthly Online Audits To Media Owners

US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007. The IAB and PricewaterhouseCoopers Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was… Continue reading US Internet Ad Revenues Up 15.2%

ITV1’s new documentary, Greatest Cities of the World with Griff Rhys Jones, failed to pull in the viewers last night – only managing to secure a 14.9% audience share.The first in the series saw the comic, Rhys Jones, visit New York and get his hands dirty at Grand Central Station.However, the programme only attracted 3.4… Continue reading ITV1’s New Documentary Fails To Impress

The Daily Mail is set to raise the cover price of its Saturday edition for the first time in five years, from 70p to 80p.It will make the paper 20p more expensive than its mid-market rival, The Daily Express, which complained about The Daily Mail‘s price increases earlier this year.The Mail increased its weekday price… Continue reading Daily Mail Saturday Ups Price To 80p

Scottish newspaper website Scotsman.com is launching an online ‘Business Club’ covering news, opinions, forthcoming events and in-depth video interviews.The online Business Club’s blog section includes comment and insight from The Scotsman‘s and Scotland on Sunday‘s team of business writers, while the online calendar allows users to access information about forthcoming company announcements and networking events.The… Continue reading Scotsman.com Launches Business Club

A new Freeview channel is set to go up for auction, potentially kick-starting a bidding war among broadcasters.Arqiva is inviting bidders to make an offer for the channel before October 22, which it expects to award in January next year.Arqiva holds the licence for two of the six multiplexes that make up the UK’s digital… Continue reading Freeview Channel Set To Go Up For Auction