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AOL’s global ad revenue was down by 6% year on year in Q3, with revenue dropping 17% to $1 billion (£626 million). Parent company Time Warner said that the fall in revenue was down to a 26% decline in subscription revenue and the fall in ad revenue. The fall in subscription revenue reflects a decrease… Continue reading AOL reports fall in global ad revenue

The Internet Advertising Bureau (IAB) has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile.The IAB said that Mew has been enlisted to champion the medium and further educate advertisers and agencies on its potential.The hire comes a month after the IAB officially widened its remit to serve the mobile… Continue reading IAB UK appoints Jonathan Mew as first Head of Mobile

ITV has reported a 2.5% drop in net advertising revenue in the first nine months of 2008, compared with a 3.2% fall for the total TV market. The broadcaster also announced a 5% fall in broadcasting revenue in the first nine months, to £1.2 billion. ITV’s total revenue to the end of September was down… Continue reading ITV sees 2.5% drop in net ad revenue

News International is set to re-launch its Sunday Times Magazine supplement with a new TV, press and outdoor advertising campaign.The re-launch, which follows on from the Sunday paper’s redesign earlier this year (see Sunday Times Set For Full-Colour Relaunch), will feature a revamped front cover, more features and investigations, a more image-focused contents page and… Continue reading Sunday Times Magazine relaunches with ad campaign

As REM’s “It’s the end of the world as we know it” begins to play, this year’s MRG conference gets underway and David Lucas and Keith Donaldson, joint chairs of the MRG, introduced the conference and summed up the organisation’s past two years of activityCommenting on the current economic slump and its effect on the… Continue reading MRG Conference 2008:Promotion of Research in the Media

ITV is integrating its online assets into its programming operations, under the direction of Peter Fincham, director of television, channels and online.The restructure will see all of ITV’s online assets – which include video streaming and ITV programming, ITV.com, ITV Local, project Kangaroo, Friends Reunited, as well as interactive and gaming – fully integrated with… Continue reading ITV integrates online and programming operations

American banking giant JP Morgan has reduced its online advertising forecast for the second time in two months, estimating an annual growth rate of 25% in 2008 and 13% in 2009, down from 28% and 19%, respectively. The firm said: “Since we reduced our estimates on September 4th, we have seen a further slowdown in… Continue reading JP Morgan reduces online ad forecast

Bauer has announced that it will be closing its national digital music station Mojo at the end of the month.The station, which was launched in 2003 as a spin-off from the music magazine, has an average of around 260,000 listeners per week according to the latest RAJAR release (see Year on Year Rise In Reach… Continue reading Bauer set to close digital music station Mojo

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

UK radio ad revenues were down about 13% year on year in October and November, according to a report.The Advanced Radio Revenue Indicator figures show that national radio ad revenue was down 16% year on year in October and predicts it will be down 17% in November, said a report in Media Week.Figures published by… Continue reading UK radio ad revenues down