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Although UK online ad spend is forecast to post double-digit growth year on year, it is likely to fall as the economic downturn takes effect, according to a new report from PricewaterhouseCoopers. Citing Advertising Association data, the report predicts that total UK online ad spend growth will slow to about 20% in 2008 – a… Continue reading UK Online Adspend To Record Double Digit Growth This Year

Google search has seen a 3.1% year on year increase and remains well ahead of the competition in the US search share rankings, according to the latest data from Nielsen Online. An estimated 4.3 billion search queries were conducted on Google search in August alone, representing 60% of all search queries conducted during the month.… Continue reading Google Search Sees 3.1% Increase

Sony and Future have teamed up to develop the first weekly digital magazine to be made available via the PlayStation network.Future, the specialist magazine publisher, and Sony will produce a magazine that will allow gamers to download interactive content directly onto their PlayStation 3 consoles.Earlier this year, Future launched a monthly digital programme of articles,… Continue reading Gaming Magazine Set To Be Made Available On PS3

The last in the series of Channel 4’s The Secret Millionaire banked more than 3.5 million peak viewers last night.The programme, with millionaire Caroline Marsh, attracted an average of 3.3 million viewers and a 15% audience share between 9pm and 10pm.BBC One’s Mutual Friends drama with Marc Warren came a close second with 3.1 million… Continue reading The Secret Millionaire Finale Draws In Over 3.5 Million Viewers

Archant has today announced the appointment of Adrian Jeakings as Chief Executive to replace John Fry, who was headhunted by its rival company earlier this week.Fry announced he was leaving Archant to join Johnston Press on Monday, after six years at the company – he is due to leave on December 31 (see Johnston Press… Continue reading Archant Names Fry Replacement

ABCe is launching an enhanced certificate bringing together ABCe certified traffic data with new data such as user demographic, lifestyle and media usage, gained from an on-site survey.Media owners can now undertake an ABCe web traffic audit, based on site-centric transactional data, and report this alongside data from the on-site survey, which can include country… Continue reading ABCe Launches Enhanced Certificate

Ahead of Global Radio’s integration of the GCap Media business it bought earlier this year, the group has created five agency sales teams, one client sales team and one interactive sales team spanning the two companies.Don Thomson, currently Global Radio chief operating officer, will take on the role of acting group commercial director until incoming… Continue reading Management Reshuffle For Global Radio

Pearl & Dean has signed a deal to handle the advertising for Showcase Cinemas from October 2008.The cinema advertising company said that the new deal takes its UK market share to 33.3%, with its titles now set to appear in just under half (48%) of UK cinema sites.Owned by National Amusements, the Showcase Cinemas circuit… Continue reading Pearl & Dean Signs Showcase Cinemas Ad Deal

Diet Coke is set to extend its sponsorship of heat radio’s flagship show – The ‘diet Coke’ break.Bauer’s heat radio features The ‘diet Coke’ break programme weekdays between 2pm and 5.30pm with Rachael Hopper.The new sponsorship deal was arranged between Bauer Brand Solutions and Vizeum’s creative solutions director, Zoe Schmid.Schmid said: “The ‘diet Coke’ Break… Continue reading Diet Coke Signs Extended Sponsorship Deal With Heat Radio

The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry