More Industry News articles

ITV1’s new drama starring Juliet Stevenson debuted last night with more than six million viewers, knocking BBC One’s New Tricks off its usual Monday evening top spot.Place of Execution, which saw Stevenson playing a journalist working on a documentary about a girl who disappeared, attracted over 6.3 million peak viewers and a 26% audience share… Continue reading ITV1’s New Drama Races Ahead Of New Tricks

The Sun is set to kick start its new outdoor poster campaign, featuring a till receipt reading “All for just 30p” to highlight its reduced cover price.The campaign will appear on more than 10,000 six-sheeter posters and 60 larger portrait sites for a two week period.Euro ESCG developed the advert to emphasise the paper’s “breadth… Continue reading The Sun Kicks Off A New Campaign To Highlight Its 30p Cover Price

The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry

Johnston Press has recruited John Fry, formerly chief executive of its regional group rival Archant, as its new CEO.Fry will leave his position at Archant, which he has held for the past six years, to replace Tim Bowdler.Johnston currently publishes 300 titles, including the Yorkshire Post and The Scotsman, but has been suffering recently with… Continue reading Johnston Press Headhunts John Fry From Archant

Nokia is set to launch a new entertainment and lifestyle TV channel to promote its new N96 handset.The mobile TV channel, Capsule N96, will launch next month with downloads available from www.nokia.co.uk/n96.Nokia has hired Channel Five’s Fifth Gear presenter Jonny Smith and fashion guru Wayne Hemingway to feature on Capsule N96 programmes.Simon Ainslie Nokia UK’s… Continue reading Nokia Launches New Mobile TV Channel

US advertising spending for the first half of 2008 declined slightly compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the advertising information service of The Nielsen Company. Overall, despite a continued softening of the US economy, several media and companies showed healthy growth in advertising for the first… Continue reading US Adspend Declines Slightly In First Half Of 2008

The Carphone Warehouse has bid less than £450 million for Tiscali, 25% lower than the company’s earlier expectation of £600 million. Tiscali put itself up for sale earlier this year, but missed a self-imposed June 30 deadline to clinch a deal. According to a report in the Sunday Times, interested parties including BT, Vodafone and… Continue reading Carphone Warehouse Makes Tiscali Offer

Donnach O’Driscoll, chief executive of Absolute Radio, has given the station a target of three million listeners.O’Driscoll said that the station, which launches on September 29, will be investing £15 million on marketing and content over its first few years of broadcasting.As part of a sponsorship with Sony Ericsson, Absolute Radio will be free of… Continue reading Absolute Radio Targets 3m Listeners

The Radio Advertising Bureau is to create a £3 million advertising-funded partnership, intended to give clients more from their radio activity.The RAB will work with advertisers to ensure that they get the support that is most relevant to the challenges facing their brands – this could take the form of research, creative consultation or idea… Continue reading RAB Launches Advertiser Funded Partnership

The Carphone Warehouse has bid £150 million less than expected for Tiscali, valuing the broadband company at under £450 million.Tiscali had been expecting closer to £600 million when it put itself up for sale in May this year.JP Morgan and Banca IMI are still handling negotiations on Tiscali’s behalf, months after the company’s end of… Continue reading The Carphone Warehouse Bids £150m Less For Tiscali