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Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay

Maurice Levy, Publicis’ chairman, says the UK ad market will not recover from the financial crisis until 2010.In response to questions about Publicis’ UK business, Levy said that there may be early signs of a recovery at the end of next year but the UK would not show real growth until 2010.“The financial sector is… Continue reading Publicis Chairman: UK Ad Market Will Not Recover Until 2010

Clear Channel Outdoor is offering bespoke advertising solutions around Halloween and Bonfire Night.To target the Halloween merchandise audience of children and their parents, Clear Channel has identified three consumer journeys – home, school and shopping – allowing advertisers to select from roadside billboards, high street posters or six-sheet sites at Sainsbury’s stores.Clear Channel added that… Continue reading Clear Channel Offers Bespoke Ads For Halloween And Bonfire Night

Titan Outdoor has retained the advertising contract for the Bullring shopping centre in Birmingham after a competitive pitch. Titan, which has held the contract for the past five years, is believed to have retained the contract after a pitch involving CBS Outdoor. The contract includes 130 six-sheets at the Bullring, some of which will be… Continue reading Titan Retains Bullring Advertising Contract

Aegis Group enjoyed organic revenue growth of 7.3% for the first nine months of the year, according to a trading update released today. Organic revenue growth at Aegis Media for the first nine months was 8.8%, with Aegis Media UK seeing a small organic revenue decline in September. Aegis said that this reflected in part… Continue reading Aegis Reports 7.3% Organic Revenue Growth

Publicis Groupe’s revenue was €1,105 million during Q3, down from €1,122 million in Q3 2007, although Publicis said that, adjusting the figures to take into account the drop in the values of the pound and dollar, it showed organic growth of 3.9% globally. In Europe, organic growth was up 0.9% over the same period last… Continue reading Publicis Reports Q3 Organic Revenue Growth

Specific Media and MSN lead the rankings in the IPA’s fourth Digital Media Owners Image Survey, published today.As well as coming first in the statement: “My overall experience of dealing with this supplier is a good one”, Specific Media (formerly Adviva) tops the media owner rankings in respect of basic ‘hygiene’ service-related variables including having… Continue reading Specific Media And MSN Top IPA Digital Media Owners Survey

E4’s new horror series, Dead Set, attracted over 1.3 million peak viewers to the satellite channel last night, more than double the amount compared with the same time slot last week.The Dawn of the Dead style zombie series – on every night this week – is set in the Big Brother house. It pulled in… Continue reading E4’s New Horror Series Is A Dead Set

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

Universal Pictures has joined forces with the pay TV operator, Top Up TV, to launch a subscription based on-demand TV service in the UK.TVBox is the first extension of NBC Universal’s PictureBox, a subscription-on-demand service for feature films.The service, which will be a part of Top Up TV’s Anytime services, is set to offer programmes… Continue reading Universal Teams Up With Top Up TV To Launch New TVBox