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ITV has reported a 2.5% drop in net advertising revenue in the first nine months of 2008, compared with a 3.2% fall for the total TV market. The broadcaster also announced a 5% fall in broadcasting revenue in the first nine months, to £1.2 billion. ITV’s total revenue to the end of September was down… Continue reading ITV sees 2.5% drop in net ad revenue

Five is set to become channel 105 on the free-to-air digital platform Freesat later this month.Freesat will now host the full range of PSB channels with Five the last to launch on the platform, following BBC1, BBC2, ITV1 and Channel 4.However, digital channels Fiver and Five US will not be available when Five launches on… Continue reading Five due to launch on Freesat

Google has terminated its search advertising deal with Yahoo! in order to avoid a “protracted legal battle” with regulators.The proposed deal would have seen Google ads displayed around Yahoo!’s search results.David Drummond, Google senior vice president, corporate development and chief legal officer, said: “After four months of review, including discussions of various possible changes to… Continue reading Google terminates Yahoo! ad deal

BSkyB and Virgin Media have agreed two new channel carriage deals that will last until 2011.The new agreements will see Sky’s basic channels, including Sky1, Sky News and Sky Sports News, return to Virgin’s cable TV service on November 13.Virgin TV’s basic channels, including Living, Bravo and Trouble, will feature on Sky’s retail channel line-up… Continue reading Sky channels will return to Virgin

The heaviest users of the internet are also among the heaviest viewers of television, according to new US research from the Nielsen Company. Nielsen found that the top fifth of US internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use… Continue reading Research Finds TV Viewing And Internet Use Complementary

Omnicom’s OMD has been awarded Renault-Nissan’s €800 million (£642 million) pan-European media account, beating competition from Aegis’ Carat, Renault’s agency for the past eight years.The appointment comes at the end of an almost six month pitch process which has included Havas’ MPG, WPP’s Mediaedge:cia and Publicis Groupe’s recently launched VivaKi.OMD will manage buying media for… Continue reading OMD awarded Renault-Nissan pan-European media account

US newspaper websites attracted more than 68.3 million unique visitors on average (41.4% of all internet users) in the third quarter of 2008, a record number that reflects a 15.8% year on year increase. According to figures from Nielsen Online for the Newspaper Association of America, newspaper website visitors generated an average of just over… Continue reading US Newspaper Websites Get Record Number Of Unique Visitors In Q3

Kiss Radio today unveiled its research in to brand loyalties and what brands young consumers consider to be cool, innovative and relevant.The results show that Apple reigns as the coolest brand for young people in Britain, while Google is rated as the brand loved the most by 15-34 year olds.Britain’s female population bucked the trend… Continue reading Kiss unveils new brand research findings

Virgin Media is set to air content via its on-demand TV service ahead of its scheduled broadcast on television.The broadcaster wants to increase viewing choice for its on-demand platform in a bid to attract subscribers and drive traffic, as well as boost ad revenues, according to reports.Virgin will offer customers a feature length episode from… Continue reading Virgin Media is set to premiere content on its on-demand TV service

Johnnie Walker’s ‘Keep Walking’ campaign picked up three top gongs at the Institute of Practitioners in Advertising Effectiveness Awards last night.The international campaign, created by Bartle Bogle Hegarty, has produced total sales growth up 48% for the whisky producer over the last eight years.The IPA awarded it with the grand prix, a gold award and… Continue reading Johnnie Walker campaign wins three IPA awards