More Industry News articles

New research has revealed that consumers continue to feel that the “appropriate” number of ads that appear over the content of the web pages they are browsing is two per hour. The figure, from Dynamic Logic’s AdReaction 5 Study on consumer perceptions of specific forms of advertising, is consistent with the results for the same… Continue reading Over-Content Ads Becoming More Acceptable

The Daily Mail is set to raise the cover price of its Saturday edition for the first time in five years, from 70p to 80p.It will make the paper 20p more expensive than its mid-market rival, The Daily Express, which complained about The Daily Mail‘s price increases earlier this year.The Mail increased its weekday price… Continue reading Daily Mail Saturday Ups Price To 80p

Scottish newspaper website Scotsman.com is launching an online ‘Business Club’ covering news, opinions, forthcoming events and in-depth video interviews.The online Business Club’s blog section includes comment and insight from The Scotsman‘s and Scotland on Sunday‘s team of business writers, while the online calendar allows users to access information about forthcoming company announcements and networking events.The… Continue reading Scotsman.com Launches Business Club

A new Freeview channel is set to go up for auction, potentially kick-starting a bidding war among broadcasters.Arqiva is inviting bidders to make an offer for the channel before October 22, which it expects to award in January next year.Arqiva holds the licence for two of the six multiplexes that make up the UK’s digital… Continue reading Freeview Channel Set To Go Up For Auction

WPP Group has released a statement confirming it has secured 81.8% of TNS shareholders’ backing for its £1.1 billion takeover bid.Last week, WPP extended TNS’ deadline to 3pm yesterday afternoon, after receiving just 60.86% of valid acceptances as Friday’s deadline expired. (see WPP Extends TNS Offer Deadline).In response, the TNS board urged shareholders to accept… Continue reading WPP Secures Unconditional TNS Offer

ZenithOptimedia has downgraded its UK ad forecast for this year and 2009, with significant growth expected to return in 2010. As the worldwide financial crisis hits the sector, total UK adspend is forecast to fall 2.1% this year, with an increase of 1.5% expected in 2009, down from Zenith’s prediction of 5.6% growth made in… Continue reading UK Adspend Forecast Downgraded By ZenithOptimedia

BBC One’s new comedy, Sunshine, proved to be a hit with almost four million viewers and a 16.7% audience share between 9pm and 10pm last night.The new comedy drama series, starring Steve Coogan as Bob ‘Bing’ Crosby, attracted the peak audience during most of the hour-long prime-time slot, with an average audience of 3.6 million… Continue reading Sunshine Proves Popular With Almost 4m Viewers

Google has launched click-to-buy ads on YouTube, enabling users to buy items directly related to the videos they are watching.Adverts will appear directly below videos on the video-sharing site, with a link through to retail sites so that users can purchase related products.The first click-to-buy ads are mostly appearing against music videos with links through… Continue reading Google Launches Click-To-Buy Ads On YouTube

Ofcom has launched a consultation on changes to TV advertising regulations, with the possibility of boosting the amount of TV advertising around peak-time shows.Television channels, including ITV, could be allowed to show an extra 20 minutes of adverts during some mass-audience shows, such as The X Factor, if the regulator agrees.If Ofcom favours this particular… Continue reading Ofcom May Change Peak Ad Time Rules

Michael Grade today underlined options for ITV’s future, following the release of Ofcom’s phase two Public Service Broadcasting (PSB) review two weeks ago.Speaking at the Royal Television Society this morning, Grade outlined two alternative options in response to Ofcom’s report.The first model would see ITV retain its public service status and provide guaranteed levels of… Continue reading Michael Grade Speaks Up About ITV’s PSB Future