More Industry News articles

There has been a huge shift in consumer attitude towards the entertainment market, according to the latest reports from Verdict Research. In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by £1.37 billion – at a time when the combined music & video sectors… Continue reading Video games market overtakes music & video

American banking giant JP Morgan has reduced its online advertising forecast for the second time in two months, estimating an annual growth rate of 25% in 2008 and 13% in 2009, down from 28% and 19%, respectively. The firm said: “Since we reduced our estimates on September 4th, we have seen a further slowdown in… Continue reading JP Morgan reduces online ad forecast

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

ITV has announced a 5% fall in broadcasting revenue in the first nine months of 2008, to £1.2 billion.The broadcaster’s total revenue to the end of September was down 1% year on year to £1.47 billion.There was a 2.5% drop in net advertising revenue in the first nine months, compared with a 3.2% fall for… Continue reading ITV reports fall in broadcasting revenues

Five is set to become channel 105 on the free-to-air digital platform Freesat later this month.Freesat will now host the full range of PSB channels with Five the last to launch on the platform, following BBC1, BBC2, ITV1 and Channel 4.However, digital channels Fiver and Five US will not be available when Five launches on… Continue reading Five due to launch on Freesat

Google has terminated its search advertising deal with Yahoo! in order to avoid a “protracted legal battle” with regulators.The proposed deal would have seen Google ads displayed around Yahoo!’s search results.David Drummond, Google senior vice president, corporate development and chief legal officer, said: “After four months of review, including discussions of various possible changes to… Continue reading Google terminates Yahoo! ad deal

Helen Croxson, head of commercial research at Channel 4, spoke at today’s MRG Conference about how Video-on-Demand is helping consumers make sense of overwhelming levels of choice.4oD launched around the time of the last MRG conference two years ago and has gone through many changes over that time in terms of the technology it uses… Continue reading MRG Conference 2008:Understanding the Age of Video-on-Demand

Mark White, Five’s executive director of sales, has been promoted to the new role of managing director.The promotion follows White’s recent six month period as interim CEO during which he oversaw a number of projects including a refresh of Five’s on and off air identity (see Five Flagship Channel Gets New Look).Dawn Airey, Five’s chair… Continue reading Five appoints managing director

The Internet Advertising Bureau (IAB) has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile.The IAB said that Mew has been enlisted to champion the medium and further educate advertisers and agencies on its potential.The hire comes a month after the IAB officially widened its remit to serve the mobile… Continue reading IAB UK appoints Jonathan Mew as first Head of Mobile

News International is set to re-launch its Sunday Times Magazine supplement with a new TV, press and outdoor advertising campaign.The re-launch, which follows on from the Sunday paper’s redesign earlier this year (see Sunday Times Set For Full-Colour Relaunch), will feature a revamped front cover, more features and investigations, a more image-focused contents page and… Continue reading Sunday Times Magazine relaunches with ad campaign