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Over two thirds-of men cannot live without the internet when compared to television, according to new research from men’s entertainment community Break Media. The research, conducted by Hall and Partners, polled a sample of more than five hundred males aged 18-34 who access the internet at least once per month, and was designed to determine… Continue reading Men “Value The Internet Over TV”

CBS Outdoor is launching a new retail sales division as the UK travel advertising business moves into the retail sector. Lee Cutter, former head of business development at Metro, has been appointed to lead the division as head of sales. The division has been created to handle the launch of Westfield London, the £1.6 billion… Continue reading CBS Outdoor Launches Retail Sales Division

A new US mobile phone user survey, carried out by Azuki Systems, saw over 54% of respondents say their mobile phone usage had increased by more than 25% over the past two years, while one in five said it had increased by more than 50%. A significant catalyst behind this growth is smart phone adoption,… Continue reading US Mobile Usage Grows

The BBC and Five have reached an agreement for Five to be carried on one of the BBC’s multiplexes in the early switchover regions.The agreement allows Five’s main service to be carried on the BBC’s Freeview Multiplex B when the switchover begins in the border region.The agreement means that Five will be received as widely… Continue reading BBC And Five In Freeview Deal

The BBC and BSkyB have signed a deal to make iPlayer programming available through the satellite broadcaster’s online TV service Sky Player.From today, visitors to sky.com/skyplayer will be able to access the 400 weekly hours of BBC shows that are available through the iPlayer, including Dr Who and EastEnders.BBC programmes will be shown free of… Continue reading iPlayer Launches On Sky’s Online TV Service

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

Broadband services continue to be in high demand, attracting millions of new subscribers worldwide each month, according to a new report from In-Stat. Over the past 12 months, approximately 80 million new broadband subscribers signed up for high-speed access to the internet, the high-tech market research firm said. In terms of broadband access technologies, digital… Continue reading 80m New Broadband Subscribers Worldwide In Past Year

The global organisation for the mobile phone industry, the GSM Association, is to use comScore’s M:Metrics system as it attempts to develop an audience measurement system for mobile media.The GSM Association already is already working with the five major UK mobile networks and ABCe, and with this latest move has now enlisted one of the… Continue reading GSM Association To Use M:Metrics Measurement System

UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009

This weekend the ITV website pulled in over 650,000 views of three different versions of the murder of Coronation Street character Liam Connor.Fans were given access to all three murders – filmed to act as decoys to prevent details of the real ending from getting out – plus a look behind the scenes at the… Continue reading Corrie Killing A Hit For ITV Website