More Industry News articles

At the end of 2008, there will be four billion global mobile subscriptions, according to the latest forecasts from Informa Telecoms & Media. Assuming that the world’s four billionth mobile subscription comes during the fourth quarter of 2008, it will have taken just five full quarters for the latest billion net additions, said Informa. The… Continue reading 4bn Global Mobile Subscriptions By End Of 2008

The Sun is set to kick start its new outdoor poster campaign, featuring a till receipt reading “All for just 30p” to highlight its reduced cover price.The campaign will appear on more than 10,000 six-sheeter posters and 60 larger portrait sites for a two week period.Euro ESCG developed the advert to emphasise the paper’s “breadth… Continue reading The Sun Kicks Off A New Campaign To Highlight Its 30p Cover Price

More than 4.5 million European mobile phone users accessed search during June 2008, up by 38% year on year, according to the latest data from comScore M:Metrics. The comScore report found that mobile search is gaining both popularity and frequency of use in Europe and the US. Over 20.8 million US mobile subscribers accessed search… Continue reading Mobile Search Grows 38% In Europe Over The Past Year

The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry

Dennis Publishing has announced a new structure and new appointments within its 100 strong advertising division as it seeks to capitalise on its print and online brands.Effective immediately, Dennis has created and made appointments to the brand new roles of press trading director and digital trading director. Dan Reeves has been appointed press trading director… Continue reading Dennis Publishing Sales Team Gets New Structure And Appointments

The Independent unveiled its full colour revamp today, in a move to “ease navigation” between newspaper sections.The revamp also includes a new “consumer focused” supplement called ‘Independent Life’, which replaces the Extra section.Roger Alton, The Independent‘s recently appointed editor, introduced the colour-coded system to take advantage of the new full-colour presses.He said: “The Independent has… Continue reading The Independent Gets Colourful Revamp

Nokia is set to launch a new entertainment and lifestyle TV channel to promote its new N96 handset.The mobile TV channel, Capsule N96, will launch next month with downloads available from www.nokia.co.uk/n96.Nokia has hired Channel Five’s Fifth Gear presenter Jonny Smith and fashion guru Wayne Hemingway to feature on Capsule N96 programmes.Simon Ainslie Nokia UK’s… Continue reading Nokia Launches New Mobile TV Channel

Donnach O’Driscoll, chief executive of Absolute Radio, has given the station a target of three million listeners.O’Driscoll said that the station, which launches on September 29, will be investing £15 million on marketing and content over its first few years of broadcasting.As part of a sponsorship with Sony Ericsson, Absolute Radio will be free of… Continue reading Absolute Radio Targets 3m Listeners

The Radio Advertising Bureau is to create a £3 million advertising-funded partnership, intended to give clients more from their radio activity.The RAB will work with advertisers to ensure that they get the support that is most relevant to the challenges facing their brands – this could take the form of research, creative consultation or idea… Continue reading RAB Launches Advertiser Funded Partnership

US advertising spending for the first half of 2008 declined slightly compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the advertising information service of The Nielsen Company. Overall, despite a continued softening of the US economy, several media and companies showed healthy growth in advertising for the first… Continue reading US Adspend Declines Slightly In First Half Of 2008