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The internet will stay strong through the tough economic times ahead but businesses have to “get heir heads around the new rules”, Richard Eyre, chairman of the Internet Advertising Bureau, said at yesterday’s IAB Engage conference.Eyre said that young business leaders working in the UK media industry have had their instincts shaped by 20 years… Continue reading IAB Engage 2008: Online will remain strong through tough economic times

Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn

The secretary of state for culture, media and sport, Andy Burnham, emphasised the government’s support for self-regulation of online advertising at yesterday’s IAB Engage conference.Burnham reiterated the importance of online advertising to the wider UK economy and outlined his commitment to industry self-regulation in what promises to be a turbulent time.He said: “Government is moving… Continue reading IAB Engage 2008: Secretary of state commits to self-regulation of online advertising

Trinity Mirror has reported a 20.1% decline in its group ad revenues since the end of June in a trading update today, with property ad income falling by almost 50%. The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the… Continue reading Trinity Mirror reveals 20% ad revenue decline

The global slowturn has hit Clear Channel Outdoor, as the ad company reveals a 0.5% year on year global revenue decline for the third quarter this year. Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken… Continue reading Clear Channel reports Q3 revenue decline

Richard Woolfe is set to leave his role as Sky1 controller to join Channel Five in a newly created senior programming position.Five’s new chief executive, Dawn Airey, persuaded Woolfe to join her team as channel controller, in charge of commissioning, scheduling and strategy.Airey’s other recent hire, Jeff Ford, has been appointed as managing director of… Continue reading Richard Woolfe joins Five

Princess Productions has been awarded the multimillion pound contract for Channel 4’s youth strand T4.The company, which makes Channel 4’s Sunday Night Live and Five’s The Wright Stuff, managed to fight off competition from Done & Dusted and Eyeworks UK in the final round of the tender process.Eyeworks UK, formely known as At It, has… Continue reading T4 contract is awarded to Princess

Johnston Press has today reported its total advertising revenues are down by 15.5% on the same period last year.Over the past four months, the company has revealed year on year declines in property ads of around 48.4%, employment ads by 32.1%, motors by 24.3% and display ads by 12.1%.Johnston Press confirmed its ad revenue loss… Continue reading Johnston Press suffers 15.5% advertising decline

After a full and varied three days, this year’s MRG conference ended on Friday evening.In previous years, the MRG has attempted to set a theme for the whole conference, but this wasn’t always successful and papers tended to be “shoehorned” into that theme.This year the MRG committee decided not to set a theme, and this… Continue reading MRG Conference 2008: A Brief Review

Sky is set to sell mobile advertising around its content in a bid to offer advertisers cross-platform opportunities and push into the commercial mobile sector.The mobile ad deals across the T-Mobile and Vodafone portals will kick-start this week with ads for Fiat and Adidas.This is one of the first times a content owner has taken… Continue reading Sky takes charge of its mobile ad sales