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The Economist has appointed Phil Cutts, former head of marketing at the PPA, to head of research in its ad marketing division.Cutts will be responsible for the news magazine’s syndicated surveys and online reader panels, working closely with the sales team, and reporting directly to the head of operations Alan Dunachie.His role at the PPA… Continue reading The Economist appoints Phil Cutts

ZenithOptimedia downgraded its UK ad forecast for 2008 and 2009 in October, predicting that significant would return in 2010. It forecast that total UK adspend would fall 2.1% this year, with an increase of 1.5% expected in 2009, down from its June prediction of 5.6% growth (see UK Adspend Forecast Downgraded By ZenithOptimedia). Zenith also… Continue reading INSIGHTanalysis: Media Healthcheck – October 2008

BSkyB’s latest results saw profits grow by 21% year on year, though revenues only grew by 5% based on the same period. 334,000 new customer additions were added in their Q1 (financial year running July – June) with churn now standing at 10.9% – resulting in a net customer growth of 87,000 – which takes… Continue reading BSkyB’s profits grow faster than revenues

BSkyB today reported a 21% increase in first quarter profits and the addition of 87,000 new customers, taking the broadcaster to over 9 million subscribers for the first time.Sky’s chief executive, Jeremy Darroch, said the business had its best performance it the first quarter in terms of customers for five years.As a result of Sky’s… Continue reading BSkyB Reports 21% Profit Rise

Google is set to launch a new agency incentive programme to push advertising on its YouTube online video platform.The incentive programme, which will launch in January, follows the end of the Best Practice Funding (BPF) commissions for search campaigns.Google is currently approaching agencies with plans to drive online video growth through incentives and funding for… Continue reading Google To Launch Agency Incentives To Drive Ads On YouTube

The controversy surrounding Russell Brand this week delivered column inches but not significant audiences for the debut of his Ponderland show last night.Around 983,000 viewers tuned in to see the programme at 10.30pm last night, delivering a 6.8% audience share for Channel 4 based on overnight figures from BARB.This compares to figures of 779,000 viewers… Continue reading Brand’s Ponderland Debuts With Less Than A Million

Google and Yahoo!’s proposed search partnership may be under threat, according to reports from the US.The deal has already come under fire from a number of advertising and regulatory bodies on both sides of the Atlantic, due to both companies comprising 80% of the US search market.Google and Yahoo! met with the US Department of… Continue reading Google & Yahoo: Partnership Still On?

The Competition Appeal Tribunal (CAT) has rejected an appeal from Virgin Media which could have seen BSkyB forced to sell all of its 17.9% stake in ITV.In September, Virgin Media lodged an appeal which said that the Competition Commission did not properly consider rules governing the plurality of UK media ownership when it decided that… Continue reading Virgin Media Appeal Over Sky’s ITV Stake Rejected

Sony Ericsson has teamed up with Bauer Media’s FHM to create the first magazine campaign shot entirely on a mobile phone camera.Promoting the new Sony Ericsson C905 Cyber-shot handset, the five-figure deal sees the phone camera advertorials run in the December 2008 issue of FHM to target the Christmas shopping season.Bauer Media developed the creative… Continue reading FHM And Sony Ericsson In Magazine Ad Campaign First

The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth