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Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer… Continue reading ValueClick Media Launches Behavioural Targeting Suite In UK

X Factor judge Simon Cowell claims he would be interested in buying the rights to the BBC’s Top of the Pops Christmas Special and airing it on ITV.Speaking at the National Television Awards last night, Cowell said he “would rather it came to us than just sit in the dustbin”.His comments came just days after… Continue reading Cowell Keen To Take TOTP To ITV

Bauer Media has signed an exclusive, multi-platform deal with Electronic Arts to promote the release of its new XBOX 360 game, Command & Conquer: Red Alert 3.The six-figure deal, brokered by MediaCom, will see Bauer Media promote the latest instalment of the game on-air, online and in print across its media brand portfolio. The activity… Continue reading Bauer Media Signs Multi-Platform Ad Deal With EA

WPP Group’s revenue was up 16.2% year on year in the third quarter to £1.72 billion. However, growth was just 6% if currency fluctuations over the year are ignored and 3% if acquisitions are also ignored. In a trading statement released today, WPP said that 2009 will be a “very tough year” with no real… Continue reading WPP Reports Revenue Increase In Q3

Maurice Levy, Publicis’ chairman, says the UK ad market will not recover from the financial crisis until 2010.In response to questions about Publicis’ UK business, Levy said that there may be early signs of a recovery at the end of next year but the UK would not show real growth until 2010.“The financial sector is… Continue reading Publicis Chairman: UK Ad Market Will Not Recover Until 2010

Clear Channel Outdoor is offering bespoke advertising solutions around Halloween and Bonfire Night.To target the Halloween merchandise audience of children and their parents, Clear Channel has identified three consumer journeys – home, school and shopping – allowing advertisers to select from roadside billboards, high street posters or six-sheet sites at Sainsbury’s stores.Clear Channel added that… Continue reading Clear Channel Offers Bespoke Ads For Halloween And Bonfire Night

Ulster Television, the Belfast-based media group, is set to sell its Edinburgh radio station talk107.UTV said it wants to sell off the station to focus on its national station talkSPORT and its music radio services, according to reports.Scott Taunton, UTV Radio GB’s chief executive, said: “The sale of talk107 makes both strategic and commercial sense… Continue reading UTV Set To Sell Talk107 Radio Station

WPP chief executive Sir Martin Sorrell expects WPP’s takeover of TNS to be confirmed today.Speaking yesterday evening at a Royal Television Society event, Sorrell said that the deal could be completed today, five months after WPP first bid for the company.Official statements have yet to be made by either WPP or the market research firm.Following… Continue reading WPP Takeover Of TNS Expected To Be Confirmed Today

WPP chief executive Sir Martin Sorrell has predicted a difficult next 15 months for the UK economy.Sorrell, speaking at a Royal Television Society event held yesterday evening, also said that “the UK has very serious issues”, with regulation and state intervention making it difficult to start and develop a business.He added that “In 2009 financial… Continue reading Sorrell Predicts Difficult 15 Months For UK Economy

Interpublic Group, parent company of Initiative and Lowe, reported 17.6% growth in UK ad revenue in the third quarter.UK revenue was $158.2 million in Q3, up from $134.5 million last year. The group’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year.Continental Europe reported year on year… Continue reading Interpublic Reports 17.6% Q3 UK Ad Revenue growth