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The thorny issue of media trading was discussed by both panels at yesterday’s ‘Future of the Media Agency’ seminar held by MediaTel Group.Nick Manning of Ebiquity kicked off the discussions by stating that current trading systems were more “lathe than laser”. Manning believed a lack of technical skills within media agencies are holding them back… Continue reading Agency Seminar: Is There A Need To Improve Trading Platforms?

The topic of a challenging year ahead was tackled in the second panel discussion at yesterday’s ‘Future of the Media Agency’ seminar help by MediaTel Group.The panel of Andy Barnes (Channel 4), Chris Locke (VivaKi), Rob Atkinson (ClearChannel) and Jane Wolfson (Initiative) discussed how to cope with a potential reduction in media spend.Chris Locke felt… Continue reading Agency Seminar: How To Survive 2009

James Aitken, chairman and founder of IASH, is set to step down from his position in the New Year.Aitken, who founded the internet advertising trade house in 2005, said he feels he has achieved his goals at IASH and wants to concentrate on his own business interests now.He said: “I have accomplished my objectives of… Continue reading IASH Chairman Set To Step Down

US online ad prices declined overall this past year by 27%, according to new findings from online publishing service provider PubMatic. It also found that small sites continue to command better pricing for eCPMs, now at $0.61 on average in Q3, but that these price levels have been declining quarter-to-quarter in 2008. eCPMs for large… Continue reading US Online Ad Prices Decline

The relative merits of creative, media and digital agencies was debated at this morning’s ‘Future of the Media Agency’ Seminar and how important each area is to a client.The panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) agreed that it was… Continue reading Agency Seminar: Where The Power Lies In Agency World

Bauer Media has announced a multi-platform campaign for the Royal Air Force, through the Central Office of Information (COI), to promote and drive recruitment.The activity will run across Bauer Media’s multi-platform media brands including Zoo, heat, more!, Kerrang! The Box, Kiss, 4Music and Workmoose, Bauer Media’s recruitment website.The campaign is designed to promote the RAF’s… Continue reading Bauer Media Announces Multi-Platform Campaign For RAF

Pearson, owner of the Financial Times, has reported an 11% year on year rise in total revenues for the first nine months of 2008. The group also enjoyed a 1% increase in advertising revenue over the same period, rising above the general downward trend that the newspaper sector has seen in its recent financial results.… Continue reading Pearson Enjoys Revenue Rise

The FT Group’s parent company, Pearson, reported an 11% year on year rise in total revenues for the first nine months of 2008 in a trading update today.The group also enjoyed a 1% increase in advertising revenue over the same period, rising above the general downward trend that the newspaper sector has seen in its… Continue reading FT Group Reports 11% YoY Revenue Rise

The idea of digital as a different way of working was discussed by the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) at this morning’s ‘Future of the Media Agency’ seminar.The panel picked up on a generational aspect to the digital… Continue reading Agency Seminar: Digital Immigrants v Digital Natives

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising