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Google has been forced to hand over details of its YouTube user database, including web addresses, to Viacom after a US court ruling. Entertainment company Viacom is currently pursuing a $1bn (£505m) copyright lawsuit against Google and will be able to use the information provided by YouTube as evidence in the case. Viacom wants to… Continue reading Google Forced To Hand Over YouTube Data

Orange has launched a new advertising-supported video magazine service on Orange World called Zap!.The new service will offer free video clips to all customers with a video enabled 2G or 3G handset on both Pay As You Go and Pay Monthly contracts.The service allows customers to access video clips for free in exchange for watching… Continue reading Orange Launches Ad-Funded Video Magazine

The IPA launched its second TouchPoints hub survey today, following on from the success of its initial version released in 2006 (see IPA Launches Long Awaited TouchPoints Survey) and also announced that COI has signed on as a subscriber.COI is the first non-media agency or media owner to subscribe to TouchPoints2. Mark Cross, COI’s communication… Continue reading COI Adds Weight To TouchPoints2

The Advertising Standards Authority will not be investigating the Heinz Deli Mayo ad which saw two men briefly kissing.The ASA had received a number of complaints about the ad, with some saying it was innapropriate for children or that it led to conversations about same-sex relationships between parents and children.A report on MediaGuardian quotes an… Continue reading ASA Will Not Investigate Heinz Ad

TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion.TNS, which has already agreed a nil-premium merger with GfK (see TNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree Merger www.wpp.com

Freeview is to re-brand its Freeview Playback digital TV recorders (DTRs) as Freeview+.The Freeview+ name will roll out across retail and packaging over the coming months, marking the start of Freeview’s increased marketing efforts to drive awareness and sales of its DTR equipment.Freeview+ boxes will offer a variety of integrated digital recording features including series… Continue reading Freeview Playback Rebranded As Freeview+

The Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies.The Search Help Centre has been created in response to industry feedback on previous initiatives, and features regularly updated information and solutions to search marketing… Continue reading IAB Launches Search Help Centre For Advertisers

TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion. The bid was made yesterday, the same day that the Takeover Panel gave the company a July 9 deadline to make a firm offer for TNS. TNS, which has already agreed a nil-premium merger with GfK, said… Continue reading TNS Rejects Fourth WPP Bid

Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups, according to a report from eMarketer. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to create their own schedule while at the same time, the slowing economy drives advertisers to demand the greatest return on their advertising investments. VOD… Continue reading Scheduled TV Losing Impact

Bauer Consumer Media has appointed Mic Wright to the newly created post of front section editor at Q magazine.Wright will be responsible for editing and evolving the new front section of the magazine.He previously held the position of news editor at Stuff magazine and has also worked for Pensions World as well as freelance for… Continue reading Wright Appointed Q Magazine Front Editor