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The recycling agreement struck between the London Lite, thelondonpaper and Westminster council is falling short of targets set by the local authority.In January, Westminster Council said that it expected the recycling scheme to ensure the emptying and recycling of nearly 400 tonnes of free newspapers a year (see Freesheets Get Recycling Bins).According to a report… Continue reading Freesheet Recycling Effort Falling Short Of Target

Dissident investor Carl Icahn has joined Yahoo!’s board alongside two of his alternative slate of directors. The move comes after Icahn agreed to drop his proxy battle to oust the online company’s existing board. Icahn had proposed an alternative slate of directors for the Yahoo! board in an attempt to forge ahead with a potential… Continue reading Icahn Joins Yahoo! Board

Serious sports fans comprise 19% of overall online users in the US and represent one of the most lucrative audiences online, according to a new report from JuniperResearch. The report, titled Serious Sports Fans: Programming for a Lucrative Audience, found that 21% of serious sports fans, who tend to be younger males between the ages… Continue reading US Sports Fans Avid Consumers Of Online Media

Global advertising spend grew just over 4% in the first quarter of 2008, according to a the Nielsen Company’s Global AdView Pulse report. In the period from January to March 2008, ad spending in Africa grew by over 16%, and the Asia Pacific region recorded almost 10% growth. In the more developed regions of North… Continue reading Global Adspend Grew Just Over 4% In Q1

Almost nine out of ten (88%) UK mobile phone users are happy to receive pre-roll mobile ads in return for free content, according to 4th Screen Advertising’s new Adlndex for Mobile advertising effectiveness research, conducted by Dynamic Logic. The study, which ran from 31st March to 9th May, found that overall response to pre-roll ads… Continue reading Mobile Users Happy To Receive Ads For Free Content

The BBC iPlayer service on the Virgin Media platform recorded over 10 million viewings in June, according to new figures released by the cable company.Last month was the first full month the service was available to cable TV customers and it attracted half as many viewings as the BBC website.The iPlayer website had 20.4 million… Continue reading Virgin Media iPlayer Gets 10m Viewings In June

Last night saw ITV1’s Midsomer Murders defeat the BBC’s 60s cop show George Gently in the all important ratings war, grabbing a peak of seven million viewers.Both shows started at 8pm, with George Gently on BBC One picking up a peak of 4.6 million viewers – a 19.2% share of the audience.Midsomer Murders, with a… Continue reading 7m Tune In To Midsomer Murders

The Joint Industry Committee for Web Standards is to examine ways of increasing the transparency of data that goes towards Audit Bureau of Circulations Electronic certificates, according to a report.A spokesman for the committee told MediaGuardian.co.uk that the body had completed the first stage of a review into the use of analytical data used in… Continue reading JICWEBS To Review ABCe Traffic Reporting

Google has been named as Britain’s top Superbrand, beating Microsoft and Mercedes Benz, according to a new report published today.The search engine giant came top in a list of 500 brands available in the UK, ahead of Apple, the BBC and Sony.Microsoft fell to second place in this year’s survey, although it is still ahead… Continue reading Google Named Britain’s Top Brand

Customer magazines are the most relevant and informative form of direct marketing, according to a new report.The Participation Media report by the DMA and APA found that customer magazines generate the highest level of positive response from consumers. Over 50% of consumers read customer magazines and view them positively.The survey also reveals customer magazines to… Continue reading Customer Magazines “Most Relevant Form Of Direct Marketing”