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Yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’ looked at the part networks will play in the future of online advertising.There were several eminent speakers at the event, with Tim Brown, MD of the UK’s second largest ad network, Blue Lithium, arguing that portals have turned to owning networks in order to increase… Continue reading AOP Forum Looks At Ad Networks

Sky has relaunched its PC on-demand download service, Sky Anytime, with a new name, Sky Player.The updated version sees a number of enhancements to the service, including immediate playback of content and added live channels, such as Sky News and Sky Sports.Further improvements include a redesign of the service’s look and feel, updating the site’s… Continue reading Sky Renames Its Catch Up TV Service Sky Player

TNS has rejected a second bid from WPP, which valued the group at just under £1 billion. The TNS board said that it unanimously rejected the improved offer as it substantially undervalued the company. WPP approached TNS with a revised cash and stock bid worth 241.5p per share. At around £996 million, the offer marked… Continue reading TNS Rejects Second Offer From WPP

ITV’s first quarter revenues rose 3% to £492 million, whilst advertising revenues grew 2%. The broadcaster also forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000. It added that online growth is continuing, with video views up 76% since the start of… Continue reading ITV Reports 3% Revenue Growth

eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. The poor economy is partly responsible for the revised estimates, particularly for those companies who will cut experimental ad… Continue reading eMarketer Lowers Social networking Adspend Estimate

BT has reported fourth quarter revenues of £5.4 billion, up 2% due to an increase in revenues from new wave services. New wave revenues from broadband and corporate IT contracts were up 9% at £2.3 billion and now make up over 40% of all group revenues. BT saw revenue from its traditional business fall by… Continue reading BT Q4 Revenues Increase

TNS has rejected a second bid from WPP, which values the group at just under £1 billion.The TNS board said that it unanimously rejected the improved offer as it substantially undervalued the company.WPP approached TNS with a revised cash and stock bid worth 241.5p per share.At around £996 million, the offer marked a 5% premium… Continue reading TNS Rejects Second WPP Bid

ITV has forecast that it will outperform the UK television advertising market in the first half of 2008, for the first time since 2000.The broadcaster also revealed that its first quarter revenues rose 3% to £492 million while advertising revenues grew 2%.It added that online growth is continuing, with video views up 76% since the… Continue reading ITV Expects To Outperform UK Ad Market

ITV has appointed Chad Wollen, formerly of AOL Europe and Yahoo!, to the new position of director of marketing strategy.Reporting to David Pemsel, group marketing director, Wollen will front the development of the marketing and brand planning strategy.He has the key responsibility of embedding audience understanding into ITV’s marketing planning and brand activity as well… Continue reading ITV Announces New Director of Marketing Strategy

The global market for mobile web 2.0 will be worth $22.4 billion in 2013, up from $5.5 billion currently, according to a new report by Juniper Research. Total global revenues for mobile social networking/user generated content (UGC) will rocket from $1.8 billion in 2008, to $11.2 billion in 2013, accounting for 50% of the market,… Continue reading Mobile Web 2.0 revenues To Reach $22.4bn By 2013