More Industry News articles

A lead article and analysis in New Media Age this week shows how contradictory the current trading environment can become (even for the digital industry) – with some reports suggesting that media owners are dropping their ad rates, while others say there is still growth in online ad sales.Front page reports suggest that AOL, MSN… Continue reading Conflicting Views On Current Trading Environment

Despite the growing popularity of viewing television content online in the US, new research reveals that most US adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets. The research, conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM), found that one-third… Continue reading US Adults Prefer To Watch TV On Traditional TV Sets

Rafael Nadal’s win over Roger Federer pulled in a peak of more than 11.9 million adult viewers, in a slot which lasted a record eight hours on BBC One yesterday.The Wimbledon men’s final attracted a 41.1% audience share between 1.30pm and 9.30pm – running over scheduled programmes such as the new drama George Gently.An average… Continue reading Marathon Wimbledon Final Tops Weekend Ratings

BBC Radio 4 is launching a new weekly media programme presented by journalist and former TV executive Steve Hewlett, to be broadcast from October.The Media Show will be broadcast live all year round from October 1 every Wednesday at 1.30pm and will focus on media in all its forms.Subjects such as creativity, culture and censorship… Continue reading Radio 4 To Launch Weekly Media Show

Infolines is launching a new payphone kiosk with two six-sheet facades available for outdoor advertising – twice as many as the conventional high street phonebox.The third largest public payphone operator in the phone boxes sector of outdoor, Infolines Public networks, is set to refurbish and sell six-sheets on its own kiosks, which have been redesigned… Continue reading Infolines Launch New Outdoor Advertising Product

Orange has launched a new advertising-supported video magazine service on Orange World called Zap!.The new service will offer free video clips to all customers with a video enabled 2G or 3G handset on both Pay As You Go and Pay Monthly contracts.The service allows customers to access video clips for free in exchange for watching… Continue reading Orange Launches Ad-Funded Video Magazine

The BBC management has started a consultation into launching a pre-booking function into the iPlayer, allowing users to order downloads ahead of broadcast.It may involve delivering the file to users before the scheduled broadcast time, however the BBC has confirmed it will still be in control of when the programme is delivered and when users… Continue reading BBC Could Launch iPlayer Pre-booking Service

Google has been forced to hand over details of its YouTube user database, including web addresses, to Viacom after a US court ruling.Entertainment company Viacom is currently pursuing a $1bn (£505m) copyright lawsuit against Google and will be able to use the information provided by YouTube as evidence in the case.Viacom wants to determine the… Continue reading Google Forced To Supply YouTube Data

The number of worldwide internet users will increase 44% between 2007 and 2012, reaching 1.8 billion users, according to a new forecast from Jupiter Research. The Worldwide Online Population Forecast, 2007 to 2012 report predicts that by 2012, one quarter of the worldwide population will access the Internet on a regular basis. The growth in… Continue reading A Quarter Of The World’s Population Will Be Online By 2012

TNS has accused Sir Martin Sorrell’s WPP Group of making “misleading statements” in connection with the advertising giant’s attempted takeover of the company.It was revealed yesterday that TNS had rejected a third bid from WPP (see WPP Makes Fourth TNS Bid) which valued the company at around £1.1 billion.Following the rejection, WPP said that it… Continue reading TNS Hits Out At WPP