More Industry News articles

Simon was the latest wannabe to get booted off The Apprentice last night, after cracking under the strain of photographing shoppers at the Bluewater shopping centre.A peak of 7.2 million adults tuned in to see who would be the latest business casualty, a 32.5% share of the audience.The second most watched programme at 9pm, ITV1’s… Continue reading 7.2m See Simon Get Fired

The Daily Mail has launched a beta version of its redesigned website, Mail Online.The relaunched website features content from the main site’s news, sport and showbiz sections and is updated from 9am to 7pm weekdays.The beta version of the new look Mail Online website has been running internally for three weeks but only opened to… Continue reading Daily Mail Launches Beta Version Of Redesigned Website

AOL’s ad network, Platform-A, served ads to 170 million US internet users in March, representing 91% of the total US online population, according to comScore figures for March.Advertising.com, the main component of Platform-A, accounted for the bulk of this reach, with more than 167 million US internet users.Yahoo! Network ranked second with a reach of… Continue reading AOL Is Top US Ad Network In March

News Group Newspapers, publisher of the Sun and News of the World, saw turnover fall by £20 million last year. According to accounts filed at Companies House, News Group’s turnover for the year was £623.3 million, down 3% from £643.3 million in the previous year. “The principal cause of the reduced turnover was a reduction… Continue reading News Group Newspapers Reports Fall In Turnover

Fiver has acquired the rights to online drama, Sofia’s Diary, marking the first time that an online UK-produced show has moved to TV.Sofia’s Diary is a multi-platform series which recently premiered on the social media network, Bebo.Starting from Monday 28th April on Fiver (see Fiver Gets Launch Date), the three minute programmes will be screened… Continue reading Online Show Sofia’s Diary Moves To TV

Five Life is to relaunch on Monday April 28 as Fiver, in an attempt to attract a younger audience.Programming on the rebranded channel will include a new series featuring younger people’s “frank and revealing” views on sex, called Generation Sex.The six-part series will also feature tales of celebrity sexcapades from the likes of Calum Best… Continue reading Fiver Gets Launch Date

A unique feature of the C Squared Venice Festival is its agency CEO session. Eight CEOs representing all the major agency groups were quizzed by moderators and audience and all delivered a combination of measured, passionate and confident responses as most embraced enthusiastically and optimistically the challenges ahead.Themes were clear:The media industry is uniquely positioned… Continue reading Eight CEOs – spot the difference!

Channel 4 and Global Radio are reportedly looking at how to combine their digital radio transmission services.With its takeover of GCap Media (see Global Radio To Acquire GCap For £375m) Global inherits the first DAB multiplex, while Channel 4 won the licence to run the second multiplex last July (see Multiplex Win Signals New Era… Continue reading Channel 4 And Global Radio Could Combine DAB Services

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report from Juniper Research. The report says that total annual adspend on mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and… Continue reading Annual Mobile Adspend To Pass $1 Billion In 2008

New research from M:Metrics has found that mobile advertising is an ideal method for reaching young men, as among mobile phone users, 36% of 18 to 34-year-old men accessed mobile media in February. Men in this age group are also highly receptive to SMS advertising, said M:Metrics, with 9% responding to an SMS advert they… Continue reading Mobile Advertising Ideal Way To Reach Young Men