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MySpace, the social networking website owned by News Corporation, is launching an advertising system in the UK that targets consumers using the personal information on their profile pages.Travis Katz, the senior vice-president and general manager for international at MySpace, said the “hyper-targeting” system was already popular with advertisers in the US, reported the Guardian.The new… Continue reading MySpace To Launch Targeted Ad System

Freeview has revealed that sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, up 64% year-on-year. The Gfk Q4 figures also show the success of Christmas sales with 3.8 million purchases, Freeview’s best quarterly figures to date. Freeview Playback, which now accounts for half of the total digital TV recorder… Continue reading Freeview Sales Hit All-Time High

French marketing services company Havas has reported a 39% year-on-year increase in operating profit to €168 million (£128 million) for 2007. Havas, which owns media agencies Euro RSCG, Media Planning Group and BLM, also posted a rise in net income of 81% to €83 million (£63.3 million). It recorded 9.8% organic growth in the Q4… Continue reading Havas Reports 39% Rise In Operating Profit

GCap Media’s plans to sell off Digital One, its DAB digital radio multiplex, have reportedly been put on hold as it continues talks with Global Radio about a possible acquisition. Last week, GCap resumed talks with Global Radio after Global made a third and “final” offer for GCap Media, valuing the Capital Radio and Classic… Continue reading GCap Puts Plans To Sell Digital One On Hold

Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% on 2007, according to a new report from Informa Telecoms & Media. From this 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total… Continue reading Net TV Ad Revenues Forecast To Rise

The European Commission has given Google unconditional approval to go ahead with its £1.55 billion takeover of online advertising network DoubleClick. Following an investigation which began last November (see ITV Welcomes Ofcom’s Public Service Proposals), the commission found that the merger would be unlikely to have harmful effects on consumers. Third parties such as Microsoft… Continue reading Google Gets EU Approval For DoubleClick Takeover

MTV UK is collaborating with Sky to produce a limited-edition branded Sky multiroom set-top box.It marks the first time Sky has collaborated with a broadcaster to produce an exclusive bespoke design for a multiroom box, which enables users to have a full Sky service in additional rooms to the one where the main service is… Continue reading MTV And Sky Produce Branded Multiroom Set-Top Box

The European Commission has approved Google’s £1.55 billion takeover of online advertising network DoubleClick.Following an investigation which began last November, the commission found that the merger would be unlikely to have harmful effects on consumers.Third parties such as Microsoft had complained that the merger, which has already been approved in the US by the Federal… Continue reading Google Gets EU Approval For DoubleClick Takeover

GCap Media’s plans to sell off Digital One, its DAB digital radio multiplex, have reportedly been put on hold as it continues talks with Global Radio about a possible acquisition.Last week, GCap resumed talks with Global Radio after Global made a third and “final” offer for GCap Media, valuing the Capital Radio and Classic FM… Continue reading GCap Puts Plans To Sell Digital One On Hold

Freeview sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, an increase of 64% year-on-year.The Gfk Q4 figures also reflect the success of Christmas sales with 3.8 million purchases, Freeview’s best quarterly figures to date.Freeview Playback, which now accounts for half of the total DTR market received saw sales jump… Continue reading Strong 2007 Sales For Freeview