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Aegis has announced the acquisition of Implicom, a sales promotion and direct marketing specialist in France. Implicom was founded in 1992, and serves a strong base of blue-chip clients. In a statement, Aegis said that it will be highly complementary to its existing online and offline business in France. Robert Lerwill, CEO of Aegis, said:… Continue reading Aegis Acquires Direct Marketing Specialist

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007. The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near… Continue reading Social Networking Site Memberships To Reach 230 Million

BBC News and BBC Worldwide are understood to have agreed a deal which will see advertising on the corporation’s international website, bbc.com.BBC Worldwide, the corporation’s commercial arm that oversees BBC.com, apparently came to an arrangement with BBC News last week, according to a report on MediaGuardian.co.uk.The report quotes unnamed sources as saying that BBC Worldwide… Continue reading BBC International Website Could Get Ads

A new forecast from eMarketer projects that worldwide mobile brand advertising will rise to $3.5 billion in 2011, up from $123 million in 2006. Mobile text messaging is more or less a mass-market service worldwide, says the online market research firm. Mobile music is climbing the rungs of the mass-market ladder, it add, and most… Continue reading Mobile Brand Ad Market Set To Grow

Future Plus and O2 have launched a premium retail magazine to support sales and drive customer experience.The magazine, called blue, has been developed in conjunction with Future Plus, a specialist publishing agency which is a division of Future, the UK’s leading consumer electronics publishing house.The 70-page monthly magazine has a print run of 500,000 and… Continue reading O2 Launches Retail Magazine With Future Plus

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007.The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near term.Ri… Continue reading Social Networking Site Memberships To Reach 230 Million

The Deloitte review into ITV’s premium rate services (PRS) has found serious editorial issues in three ITV programmes: Soapstar Superstar; Ant and Dec’s Saturday Night Takeaway; and Ant and Dec’s Gameshow Marathon 2005.The Deloitte review also highlighted serious technical issues around the use of red button for voting and the late arrival of SMS text… Continue reading Deloitte ITV Review Highlights Serious Editorial Issues

The BBC’s iPlayer, the online TV catch-up service, is to include video streaming for PCs and Macs when it is launched later this year, following a deal with Adobe.The service will be available on Macintosh and Linnux, as well as Microsoft Windows. It had been initially aimed at being compatible with only Microsoft XP, causing… Continue reading iPlayer Signs Adobe Deal To Make Service More Accessible

Location-based services (LBS) such as navigation, represented 51% of the $118 million in US revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organisation tools) generated during Q2 2007, according to new research from Telephia. The report adds that many consumers may not realise the utility of a navigation application on… Continue reading Navigation Is Top Downloadable Mobile Application

Yahoo! has reported Q3 pre-tax profits of $151 million (£74.2 million), a decline of 5% year on year, although it said that there are signs of its online advertising business gaining momentum. The company’s revenue from display advertising grew at nearly 20% in the first three months after almost five quarters of decelerating growth. Marketing… Continue reading Yahoo! Reports $151m Pre-Tax Profit