More Industry News articles

Emap has sold its two main pension schemes to insurance company Paternoster, in a deal that removes an important obstacle for the break up of the media giant’s business assets. The deal transfers all financial risks and liabilities to Paternoster and makes Emap’s plans for a sell-off of its consumer magazines, radio and professional publishing… Continue reading Emap Pension Scheme Sale Removes Obstacle For Break Up

Trinity Mirror, publisher of the Daily Mirror, has reported a marginal year on year increase in advertising revenues in the 10 months to the end of October. Group advertising revenues for the period were up 0.1% on a like for like basis, reflecting a decline of 1.5% for the first six months of the year… Continue reading Trinity Mirror Reports Slight Upturn In Ad Revenues

ITV has produced a new entertainment programme made entirely for mobiles, which will be free to viewers via funded sponsorship.The celebrity interview ‘mobisodes’, fronted by former All Saints members Nicole Appleton and Melanie Blatt and two presenters from Channel 4’s T4, Dave Berry and Emma Griffiths, will be called The Hot Desk, with the hosts… Continue reading ITV Reveals Made For Mobile Entertainment Show

Last night’s jungle antics on ITV1 saw an upturn in viewers watching the programme, compared to the previous night, with an average of almost 6.4 million adults tuning in to I’m A Celebrity… Get Me Out Of Here!The programme, which saw contestants having to devour a series of disgusting creatures from the bush – such… Continue reading Bush Tucker Trials Lure 6.4 Million

Mobile measurement firm M:Metrics has developed a service to record and report on advertisements appearing on mobile websites and devices.Called M:AdTracker, the intelligence offering resembles web-based services like Nielsen AdRelevance and TNS Media Intelligence.M:Metrics has deployed a proprietary data collection technology to monitor ads across 120 properties, including portals, major mobile sites, and a few… Continue reading M:Metrics Develops Service To Record And Report On Mobile Ads

ITV is attempting to deliver Michael Grade’s pledge of more drama programmes following the unveiling of its winter schedule for the broadcaster’s flagship channel.Modern comedies and drama seem to be largely the focus, with a fictional drama called Rock Rivals in which viewers call in and vote for their preferred ending.The programme, from the makers… Continue reading ITV Delivers More Drama For Winter

More than 35% of Europeans will spend more on their Christmas shopping online this year than last, according to research from comScore. Britons are set to top the list of nationalities with 43% planning to increase their online spend on last year, compared to 38% for France and 29% for Germany. Meanwhile, one in four… Continue reading Europeans To Boost Their Online Shopping Habits This Christmas

The UK’s commercial radio industry body, RadioCentre, has revealed that total revenue figures for Q3 2007 have risen to £148,975,023, a year on year increase of 5.4%.National revenue for the quarter saw an increase of 7.7% year on year to £81,565,266, whilst revenues for sales and promotions saw the largest growth rising 8% to a… Continue reading Q3 Commercial Radio Revenues Up Almost 5.5%

Google’s purchase of online ad-serving company, DoubleClick, is to be investigated more extensively, after the European Commission announced it was taking the rare step of instigating a second-phase review of the $3.1 billion deal. The European Commission’s Competition Unit will investigate in greater detail (see Google DoubleClick Deal Under Pressure From Consumer Group) whether a… Continue reading DoubleClick Purchase Under Further Scrutiny

Publicis Groupe is to launch the Insight Factory, a collaborative “open architecture” advertising model that will pool services from ad agency network Leo Burnett, media operation Starcom MediaVest and digital operation Digitas.Tom Bernardin, the chairman and chief executive of Leo Burnett Worldwide, said the idea would be to create a central resource for clients.“The Insight… Continue reading Publicis Launches New Ad Model