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A new study from Taylor Nelson Sofres has found that three quarters of US online video viewers watch more video than they did a year ago, whilst more than one half expect to watch even more next year. Almost two-thirds of respondents say that they preferred keeping ads on video web sites if it meant… Continue reading Online Video Viewers Watching More Video

In September, research from the Digital Radio Development Bureau (DRDB) predicted that household penetration of DAB digital radio in the UK is set to reach 58.5% by the end of 2011. The DRDB forecast puts household penetration at 21% by the end of 2007, and 30% by the end of 2008, rising to 40% in… Continue reading INSIGHTanalysis: Media Healthcheck – September 2007

Stephen Fry’s exploration of attitudes to HIV and AIDS in Britain today brought an average of more than 2.4 million adults to BBC Two last night, giving the channel a 12% viewing share between 9pm and 10pm.The documentary, which revealed that the disease is spreading rapidly in the UK due to an increase in risky… Continue reading Fry Brings 2.4 Million To BBC Two

Ofcom has released its comprehensive review of children’s television, showing that kids programmes made in Britain account for just 17% of the total output aimed at youngsters.Despite this, the report, which is the most detailed assessment on the market the regulator has ever carried out, revealed that parents and their offspring strongly preferred programming made… Continue reading Ofcom Outlines Shortage Of Homegrown Kids TV

The commercial radio industry is to bring in more networked programming following the creation of production units run by GCap Media, Global Radio and Emap.The in-house production units will enable more programme-sharing across national networks of non-competing radio stations.GCap will take over the running of commercial radio’s mainstream Sunday afternoon chart, Hit 40 UK, from… Continue reading Commercial Radio Creates Network Production Units

IPC Connect has appointed Kevin Brown to the new role of digital development director across its portfolio of women’s brands, including Look, Chat, Pick Me Up and Now.Previously head of interactive at Virgin Media Television, Brown joins IPC Connect this week with a remit to deliver a comprehensive digital strategy building on successful Connect digital… Continue reading IPC Appoints Digital Development Director

JCDecaux is to create the largest network of digital roadside billboards in the UK, following a £20 million investment into its outdoor sites.The media owner’s 20 x 48-sheet Primetime billboards will be unveiled from next Spring, located in high-profile, central London locations.The network of digital billboards follows Decaux’s digitisation of the M4 Torch earlier this… Continue reading JCDecaux To Invest £20m In Digital Roadside Network

ACP-NatMag is launching a free TV listings magazine to be given away inside copies of its weekly titles Best and Real People.The new magazine, TV Week, will be introduced into a market currently dominated by What’s On TV, TV Choice and Radio Times.The combined circulation of Best and Real People was around 650,000 copies according… Continue reading ACP-NatMags Launches TV Listings Magazine

CBS Outdoor has retained the £40 million contract to manage the advertising on National Express buses in the UK for a further five years.Under the terms of the new contract with National Express, CBS Outdoor will continue to manage all advertising opportunities on the company’s bus fleet including Travel West Midlands, Travel Dundee and Travel… Continue reading CBS Outdoor Retains Multi-Million Pound National Express Contract

New figures from the Internet Advertising Bureau (IAB) show that UK internet advertising has recorded above-expectation 41.3% year on year growth in the first half of 2007.This takes the sector to a half-year high of £1,334.3 million – compared to £917.2 million a year ago – lifting online advertising’s market share to 14.7%.The results of… Continue reading UK Internet Advertising Records 41.3% Year On Year Growth