Emap Advertising has announced a major new partnership between Magic 105.4 and Sky, which will see the radio station’s breakfast show promote Sky Movies and Sky Real Lives (formerly Sky Travel).The three-month campaign takes the form of breakfast sponsorship and a bespoke cross-station promotion.This is the first new activity to be announced since October’s RAJAR… Continue reading Magic Breakfast Show Announces Partnership With Sky
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Search giant Google has revealed it is to launch a 34-strong global alliance of mobile and technology companies, which will create an open source operating system compatible across networks and handsets worldwide.The company has agreed a deal with a host of companies, including T-Mobile, Motorola and LG, dubbed the Open Handset Alliance. Google said it… Continue reading Google Makes Foray Into Mobile Arena
Almost 21 million Britons visited a TV, video or movie-related website in Sept 07, a 28% increase in visitors since Sept 06, according to a new report from Nielsen Online. The TV/Video/Movie sector online is now visited by 63% of Britons online; up from 55% in Sept 06 – a growth rate of 15%. The… Continue reading 21 Million Britons Visit Video Websites In September
Almost 21 million Britons visited a TV, video or movie-related website in Sept 07, a 28% increase in visitors since Sept 06, according to a new report from Nielsen Online.The TV/Video/Movie sector online is now visited by 63% of Britons online; up from 55% in Sept 06 – a growth rate of 15%.The total time… Continue reading Almost 21 Million Britons Visited Video Websites In September
Worldwide unit sales of digital radios are expected to increase more than three-fold from 2006 to 2011, according to a new report from In-Stat. Recent developments include the availability of the new, enhanced Digital Audio Broadcasting (DAB)+ standard in the UK, an increase in the number of DAB trials throughout Europe and Asia, and the… Continue reading Worldwide Digital Radio Sales To Grow More Than Three-Fold To 2011
The recent airing of television’s dirty laundry with phone-in scandals and declining audience trust has considerably damaged the industry, according to new ITV MD of global content, Dawn Airey.Speaking last week at the Promax Branding and Marketing Conference, Airey said: “This year the media spotlight shone into the darkest corners of the industry and what’s… Continue reading Airey Says TV Viewer Trust Can Be Restored
Private equity firm Cinven has pulled out of the race for Emap’s consumer magazine division, apparently unhappy with the £700m price tag. This weekend’s Times reported that Cinven was not willing to pay anywhere near the £700 million asking price in a “challenging” magazine market. However, the report also says that the American media group… Continue reading Cinven Pulls Out Of Emap Consumer Magazine Bidding
The Mail on Sunday is set to relaunch in the New Year, with the paper breaking in to two main sections in a bid to attract a new crop of younger readers.The Associated Newspapers title will distribute the two sections alongside its magazines You and Live!. There will be a main news section, and a… Continue reading Mail On Sunday Set To Relaunch
Last week saw Sky announce an 11% increase in group revenue for the six months to the end of September, to £1.19bn.The satellite broadcaster added that its adjusted operating profit of £150m reflects very strong Sky+ customer growth, of 323,000 to 2.7 million (Full Story).It was also reported that Sky could give up nearly a… Continue reading Media In The City: Sky Revenues Up
More than 4.8 billion text messages were sent during September 2007, an average of over 1.2 billion each week, according to the latest figures released by the Mobile Data Association (MDA).Britons are demonstrating an increasingly voracious appetite for the medium, as this equates to the same number of messages sent during the whole of 1999.This… Continue reading More Texts Sent In September 2007 Than The Whole Of 1999
