An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday. Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as… Continue reading Increase In TV Ad Minutage Would Damage Efficacy
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Another big talking point at yesterday’s MediaTel Group seminar on the ‘Future of TV’ was search, with panellist Paul Cleghorn, of Tape It Off The Internet (TIOTI), making reference to the Long Tail when he said that old programmes might have value, but that value will remain untapped unless these shows can be found.TIOTI is… Continue reading ‘Future of TV’ Seminar Examines Search
It has been a disappointing start for mobile television, with take-up of the platform less than expected and broadcasters seemingly disillusioned with mobile operators. This was one of the themes at yesterday’s MediaTel Group seminar on the ‘Future of TV’. Panellist Peter Cowley, managing director of digital media at Endemol UK, said that Endemol had… Continue reading Disappointing Start For Mobile TV
ITV’s programming woes are not a direct result of the Contract Rights Renewal mechanism, but rather a lack of investment in the 1990s, according to Jim Marshall, chairman of Starcom Mediavest Group, who was speaking at MediaTel Group’s ‘Future of Television’ seminar in London yesterday.“The company spent a decade sorting out the business of the… Continue reading Panellists Show Little Sympathy For ITV’s CRR Woes
Another big talking point at yesterday’s MediaTel Group seminar on the ‘Future of TV’ was search, with panellist Paul Cleghorn, of Tape It Off The Internet (TIOTI), making reference to the Long Tail when he said that old programmes might have value, but that value will remain untapped unless these shows can be found. TIOTI… Continue reading ‘Future of TV’ Seminar Examines Search
RAJAR (Radio Joint Audience Research) has appointed David Mansfield as its new chairman, succeeding Lord Gordon of Strathblane, CBE, who retired earlier this year after four years in the post.Mansfield is currently an executive director of Ingenious Media PLC, which he joined in May 2006. His career spans nearly 30 years in television and radio,… Continue reading David Mansfield Appointed New RAJAR Chairman
The European Commission has opened an investigation into the proposed takeover of Reuters by Thomson, the Canadian financial information company. In a statement, the Commission said: “The initial market investigation indicates that the proposed merger would raise serious doubts as regards adverse effects on competition in several markets of the financial information sector.” The planned… Continue reading European Commission Investigates Reuters Takeover
The latest UK economic estimate from the National Institute of Economic and Social Research (NIESR) suggests that the growth rate in the third quarter of the year was 0.7%, slightly slower than the second quarter figure of 0.8%. A study last month by NIESR as part of the Euroframe Group pointed to a growth rate… Continue reading UK Economic Growth Rate Slows
Trinity Mirror has launched a new free business title, Business 7, targeting the Scottish business community.The weekly paper, along with its website, business7.co.uk, is Trinity Mirror’s first free business title.The website, which launched alongside the print copy, includes a daily business news update, a blog and interactive features.The paper is distributed every Friday morning across… Continue reading Scottish Business Freesheet Launches
Rupert Howell, ITV’s new MD of brand and commercial, will aim to get the broadcaster “into some sort of virtuous cycle rather than the vicious circle that there’s been in recent times”. In his first public appearance since the appointment, at MediaTel Group’s ‘Future of Television’ seminar in London this morning, Howell told the BBC’s… Continue reading Howell Reveals His Vision For ITV’s Future
