More Industry News articles

As we hurtle at a frightening pace towards December, it’s easy to forget just how eventful a year 2007 has been for the media.Digital has surged ahead, with internet ad revenues climbing and internet-led devices multiplying with great voracity; TV has been immersed in controversy; radio steadily gathered pace in the background; outdoor stood firm… Continue reading Free Media Question Time Event To Dissect Tumultuous 2007

CBS Outdoor is offering advertising across its entire Routemaster bus portfolio in a first for the company.Advertisers will now have the opportunity to place ads on all 14 of the buses, earning them a permanent presence across central London.The move follows research by CBS that found that 91% of Londoners consider the Routemaster the most… Continue reading CBS Offers Advertising Across Routemaster Bus Portfolio

Facebook has reportedly offered £41 million to buy Chinese social networking site Zhanzuo.com. The Chinese website is one of the largest social networks in China, with an estimated seven million users, many of whom are college students. The move would give Facebook a ready-made entry into the largest internet market outside the US, and would… Continue reading Facebook Looks At Entering Chinese Market

Broadcasters stand to lose out on more than £250 million in annual revenues if the government brings in a 9pm watershed on alcohol and junk food advertising, according to a report.The Sunday Telegraph says that broadcasters have worked out that such a watershed applied to alcohol ads, currently shown around afternoon and early evening sports… Continue reading Alcohol And Junk Food Ad Watershed Could Cost Broadcasters Over £250m Annually

Changing consumer habits in the US, driven by the shift from analogue to digital media, are revolutionising the ad industry, which could spell bad news for agencies, according to a new study by Accenture.According to 70 industry leaders surveyed by Accenture, agencies have the most to lose in the new order, even more than broadcasters.… Continue reading US Study Finds Digital Revolution Could Signal Problems For Agencies

Tiscali has bolstered its online TV offering by reaching a deal with sports broadcaster Setanta.The deal means that customers will now have access to content from three Setanta Sports channels for £7.99 a month.Users will be able to access live broadcasts from Setanta Sports 1, 2 and Golf as well as on-demand and highlights on… Continue reading Tiscali Boosts Online TV Offering With Setanta Deal

Minority shareholder in Independent News & Media, Denis O’Brien, has renewed his call for the company to sell The Independent newspaper and has demanded the resignation of Sir Anthony O’Reilly as chief executive. O’Brien, an 11% shareholder in the company, first called for the sale of the company’s loss-making title, along with a host of… Continue reading O’Brien Calls For The Sale Of The Independent

A brilliant episode of Jimmy McGovern’s The Street brought more than 4.4 million adults on average to BBC One last night between 9pm and 10pm.The multi-award winning programme, which each episode centres around a different story line and family on the same street, last night focused on taxi driver Eddie – played by the magnificent… Continue reading McGovern Series Brings More Than 4.4 Million To BBC One

Freeview will tonight launch its first ever television advertising campaign, with an aim to encouraging more Brits to make the switch to digital TV.The 40″, 30″ and 10″ ads are airing in three TV regions close to digital switchover – Border, Central and Granada – and will run alongside outdoor, online and retail activity.The ads… Continue reading Freeview Launches First Ever TV Ad Campaign

The Interactive Advertising Bureau – the IAB in the US – and PricewaterhouseCoopers LLP (PwC) this week announced that internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3%, over Q3 2006. The results are nearly 3% higher… Continue reading US Internet Ad Revenues Exceed $5.2bn For Q3 07