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Aside from broader digital issues, Greg Grimmer, outgoing MD of Zed Media, gave delegates some insight into the world of search, at this week’s MediaTel Group seminar on the ‘Future of the Media Agency’.He stated that search needed a budget of £250,000 on 15% commission to just break even, so labour intensive had this medium… Continue reading Delegates At Agency Seminar Gain Insight Into Search

Last night’s National Television Awards drew almost 6.5 million adults on average to ITV1 between 8.30pm and 10.30pm, giving the station a viewing share of 30.7%.The glamorous event, which saw cheeky chappies Ant and Dec scoop several of the top prizes, was the most watched programme over the two hours, with Rogue Traders and The… Continue reading TV Awards Attract 6.5 Million To ITV1

Google has generated more advertising revenue than ITV1 between July and September this year, according to analysis by The Times newspaper.Looking at both companies results, Google generated £327 million in advertising in the quarter, compared with an estimated £317 million for all of ITV1 across the UK during the same three-month period.It is the first… Continue reading Google’s Ad Revenue Overtakes ITV1’s For The First Time

When you are introduced as “sexy and brilliant” you have a lot to live up to, but Nathalie Schwarz, Channel 4’s director of radio and chairman of the 4Digital Group, did a fine job of enthusing the audience at the RAB’s Radio 3.0 conference this morning, as she updated them on the offerings, implications and… Continue reading Schwarz Bangs The “Sexy Radio” Drum…To Good Effect

Interpublic has announced that its third quarter 2007 revenue has reached $1.56bn, compared to $1.45 billion the same period a year ago, whilst its revenue for the first nine months of 2007 was $4.57 billion, compared to $4.31 billion in 2006. Organic revenue increased 5.7% compared to the third quarter of 2006, due to higher… Continue reading Interpublic Announces Q3 Results

On his first day as chairman of GCap Media, Richard Eyre told a large audience at the RAB’s Radio 3.0 conference in London why he has come back into radio.Eyre did a fine job of treading lightly between this new role and his chairmanship of the IAB, as he emphasised the complimentary natures of radio… Continue reading Eyre Eases Back Into Radio

The start of October saw ZenithOptimedia forecast that UK television adspend will see modest growth of 0.5% this year, moving towards 2% growth in 2008. It added that it expects UK Radio adspend to grow year on year by 1.7% in 2007, with Newspaper spending expected to fall by 1.8% in 2007, compared with a… Continue reading INSIGHTanalysis: Media Healthcheck – October 2007

Virgin Media is to begin carrying advertising on its VoD service and EPG next year.According to reports in the trade press, chief executive of the company’s content division, Malcolm Wall, has said that testing is underway for pre-, mid- and post-roll ads to be placed in the content on the VoD service.Other advertising models are… Continue reading Virgin Media To Carry Advertising On VoD And EPG Services

CBS Outdoor is to launch an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.The new map, titled ‘The People’s Map of London’ www.talk2london.com, has been developed to accompany CBS Outdoor’s GMap system that… Continue reading CBS Outdoor Launches Interactive Tube Map Planning Tool

Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign