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More than 35% of Europeans will spend more on their Christmas shopping online this year than last, according to research from comScore. Britons are set to top the list of nationalities with 43% planning to increase their online spend on last year, compared to 38% for France and 29% for Germany. Meanwhile, one in four… Continue reading Europeans To Boost Their Online Shopping Habits This Christmas

More than 16 million TV households in the US may be using their broadband service more than they use their TV sets in the next three years, according to a new report from In-Stat. “Today’s stable and profitable subscription TV services are facing new competition from online and mobile entertainment services, and from new, high-quality… Continue reading Broadband Could Become More Popular Than TV In The US

Publicis Groupe is to launch the Insight Factory, a collaborative “open architecture” advertising model that will pool services from ad agency network Leo Burnett, media operation Starcom MediaVest and digital operation Digitas.Tom Bernardin, the chairman and chief executive of Leo Burnett Worldwide, said the idea would be to create a central resource for clients.“The Insight… Continue reading Publicis Launches New Ad Model

I’m A Celebrity… Get Me Out Of Here! saw its audience drop to an average of 5.8 million adults for the second episode last night, against strong competition from the likes of Spooks on BBC One and Ramsay’s Kitchen Nightmares on Channel 4.As the ‘celebs’ continued to settle in to jungle life and loudmouthed ex-model… Continue reading 5.8 Million Stick With I’m A Celebrity…

Sky Anytime, Sky’s VoD service, is to expand via PCs and television sets, with the possibility that the PC service could carry ads.Anytime currently spans TV, PC and mobile, but the company is said to be preparing several initiatives to build its on-demand presence, as VoD services from rival TV players start to become popular.According… Continue reading Sky Anytime PC Service Could Carry Ads

ITV has launched a music section on its newly revamped itv.com website, in a bid to attract more viewers to music-related shows such as The X-Factor.ITV.com/music combines exclusive footage from programmes with the site’s seven-day catch-up service, and a downloads service that promotes tracks related to ITV content.The music store has been established in partnership… Continue reading ITV.com Ads Music Arm To Site

American digital video recording service, TiVo, is to offer advertisers demographic information on TV viewers, in a move to help companies track who is fast forwarding ads.The firm’s new Power||Watch service provides data such as age, income and ethnicity, and so far has more than 22,000 TiVo users signed up to share this information with… Continue reading TiVo Now Able To Reveal Demographic Data To Advertisers

Google’s purchase of online ad-serving company, DoubleClick, is to be investigated more extensively, after the European Commission announced it was taking the rare step of instigating a second-phase review of the $3.1 billion deal. The European Commission’s Competition Unit will investigate in greater detail (see Google DoubleClick Deal Under Pressure From Consumer Group) whether a… Continue reading DoubleClick Purchase Under Further Scrutiny

Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report.Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality (see Digital Switchover… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily

The latest series of z-list jungle fest I’m A Celebrity… Get Me Out Of Here! gained an average adult audience of more than 7.8 million adults for ITV1 last night.As barely-recognisable ‘celebs’ bungee-jumped from helicopters and others were immersed in fish guts and mealworms, ITV1 grabbed a 36.4% viewing share over the hour and a… Continue reading Jungle Fever Hits More Than 7.8 Million