More Industry News articles

SMG has said that it will seek a separate stock market listing for Virgin Radio, which it owns, as it looks to focus on its TV business.In a statement, the SMG board said that the proposed separate listing for Virgin Radio will provide a strong platform for Virgin Radio’s separate growth and the right strategic… Continue reading SMG To Float Virgin Radio

ScreenFX has announced a deal with Land Securities, the UK’s largest property company, that adds 13 major shopping centres to its UK network.ScreenFX will supply digital flat screen networks for advertising and other media content to the top flight centres in Land Securities’ property investment portfolio.According to ScreenFX, the contract sees the total footfall of… Continue reading ScreenFX Expands Network

Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event

The Committee for Advertising Practice has confirmed that restrictions on food and drink advertising to under-16s are to be widened to cover non-broadcast media from 1 July.CAP’s new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet,… Continue reading New Food And Drink Ad Restrictions To Extend To Non-Broadcast

Sales of British television programmes overseas have risen by 20% in the past year, with shows like Doctor Who pushing revenues up to just shy of £600 million.Figures compiled by the Department for Culture, Media and Sport, on behalf of Pact, show that total revenue from the exploitation of TV programmes and their associated activities… Continue reading UK TV Show Sales Overseas Rise 20%

Leading bakery Greggs is set to launch a £3 million integrated campaign, which will be fronted by funny-man Paddy McGuinness and developed by their newly appointed advertising agency, Propaganda.The campaign, which features the new strapline Greggs the Bakers – Ready When You Are, will involve national and regional multi-channel and terrestrial television advertising, along with… Continue reading £3 Million Integrated Campaign For Greggs

The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow

Wallpaper* has announced that Kay McMahon has been appointed to the new role of digital director.McMahon is currently deputy editor of handbag.com and was part of its senior launch team seven years ago.She recently launched handbag’s standalone parenting website, gomamatoday.com, and was responsible for developing online communities across the handbag titles.Prior to handbag.com, McMahon worked… Continue reading Wallpaper* Appoints Digital Director

JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending

E4 head Danny Cohen is to become the new controller of BBC Three, replacing Julian Bellamy, who is returning to Channel 4 as head of programmes.Bellamy was also head of the C4 spin-off before going to Three at the end of 2005. Last month he announced his return to the commercial broadcaster.Cohen beat competition for… Continue reading E4 Head Takes Control Of BBC Three