Just days after its launch, the glossy weekly magazine launched by former Mail On Sunday journalist Christena Appleyard, So London, has folded after just two issues.A statement from the company reads: “There is no long term future for the title in the current marketplace.”Reports have suggested that the inexperience of the magazine’s publisher was largely… Continue reading New Glossy Weekly Shuts After Two Issues
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BSkyB’s video downloads service, Sky Anytime, has now launched on television, allowing users access to 30 hours of on-demand programming.Anytime on TV stores shows on the Sky platform and gives viewers a week to either watch or store shows through their Sky+ box.Sky has made Anytime available to HD customers first, with the service set… Continue reading Sky Launches TV On-Demand Service
ITV has today unveiled two new sponsorship deals, with Ribena Really Light sponsoring Grease Is The Word and Snack a Jacks sponsoring Deadline.The Ribena sponsorship includes broadcast sponsorship on ITV1 and ITV2, red button interactivity and on-air marketing for the new series Grease Is The Word and also Greased Lightning on ITV2.The sponsorship was negotiated… Continue reading ITV Unveils Two New Sponsorship Deals
Reports in the trade press suggest that 4Radio’s application for the digital multiplex is likely to include the capability of broadcasting on-demand content.Using technology created by UBC Media Group (see UBC Announces Digital Music Downloading Launch), listeners will be able to buy and store libraries of shows or songs that could then be transferred to… Continue reading Radio On Demand From 4Radio
Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market. Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up… Continue reading The Future Of Search
Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market.Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up less… Continue reading The Future Of Search
New research from Parks Associates claims that 29% of all US households (31 million homes) do not have access and do not intend to subscribe to an internet service over the next 12 months. The National Technology Scan found that the main cause for non-subscribers is not economic but rather a perceived low value of… Continue reading Many Americans Not Interested In Internet
CBS Outdoor has hired Helena Bouchez to the newly created role of commercial director to manage its London rail portfolio.Bouchez, who takes up the new position in June, will be tasked with developing and implementing growth and operational strategies for CBS Outdoor’s London rail business.This will include managing the contracts with London Underground, Docklands Light… Continue reading CBS Outdoor Takes Bouchez From Titan
In the next three years, 40% of Yahoo!’s business will be on a mobile device rather than a PC, according to Blake Chandlee, director of UK Media Sales at Yahoo! UK & Ireland, who was speaking on the panel at MediaTel Group’s ‘Future of Digital’ seminar yesterday. “That is a staggering transition for us,” he… Continue reading 40% Of Yahoo!’s Business To Be On A Mobile Device In Three Years
EDF Energy and Peugeot have been announced as joint broadcast, online and interactive sponsors for this year’s IRB Rugby World Cup coverage on ITV.The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels, as well as exclusive sponsorship of ITV’s Rugby World Cup website and branding on all marketing.At… Continue reading EDF Energy And Peugeot Sponsor ITV’s Rugby World Cup
