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WPP has purchased digital marketing firm 24/7 Real Media for $649 million (£329 million) in a move intended to strengthen its position in the digital market sector. The deal follows Google’s acquisition of Doubleclick for $3.1 billion (see Google Acquires Doubleclick For £3.1 Billion) and Publicis Groupe’s purchase of the US digital marketing company Digitas… Continue reading WPP Acquires 24/7 Real Media

Microsoft has bought global digital marketing company aQuantive in a deal worth $6 billion (£3.04 billion). The deal, following on from Google’s acquisition of DoubleClick (see Google Acquires Doubleclick For £3.1 Billion) and WPP’s purchase of 24/7 Real Media (see WPP Acquires 24/7 Real Media), is part of Microsoft’s attempt to build its own global… Continue reading Microsoft Buys aQuantive For $6 Billion

Xfm has confirmed a dramatic programming shake up, with the indie music station handing over control of its airwaves to listeners.It was rumoured yesterday that the expanding GCap Media brand could lose DJs from its daytime schedule (see Xfm Could Shed Daytime DJs In Revamp), and the station has confirmed that from Tuesday 29 May,… Continue reading Xfm Confirms Daytime Format Change

Last night saw Ghazal fired from The Apprentice with a peak of six million adults watching the contestants trying to schmooze their way into Sir Alan’s good books.The BBC One show had an average audience of 5.4 million adults (a 24.5% share) across its hour long running time.On at 9pm, The Apprentice went head-to-head with… Continue reading Ghazal Gets Booted Off The Apprentice

ITV is likely to announce today that Dawn Airey, ex-Five and Sky boss, is to join the broadcaster in a senior management role.Airey is understood to be in advanced negotiations with Michael Grade, ITV executive chairman, about a new job with responsibilities including overseeing the company’s UK and international production business.A report in the Guardian… Continue reading Dawn Airey Could Join ITV

Tom Maloney, Emap chief executive, has quit the group with immediate effect. He will be replaced by Alun Cathcart, currently non-executive chairman, as interim executive chairman.The move has lead some to believe that Emap could be the subject of a takeover bid.Following the announcement, shares in the group rose by more than 4% to 874p… Continue reading Emap Chief Executive Quits

‘Silver Surfers’ are set to overtake the 35-44s as the age group with the largest representation online, according to online competitive service Hitwise.Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to… Continue reading Silver Surfers Boost Online Presence

Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading Ovum Analyst Discusses The Future Of Google

Advertisers may soon have a new tool to boost click-throughs from search ads, after the announcement that Microsoft has started testing a new platform which turns standard search ads into full-blown display ads.The new technology means that when a user hovers the cursor over a paid search ad, the ad expands into a large display… Continue reading New Technology Could Boost Click-Throughs For Search Ads

Channel 4 could be about to launch six channels on the Sky EPG with a purchase of Life TV Media.According to reports in the trade press, Channel 4 could be interested in acquiring Life TV Media as it runs the three channels directly below Channel 4’s digital channels on the Sky EPG.Life TV Media’s Life… Continue reading Channel 4 Could Launch New Channels On Sky EPG