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Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign

A report into Channel 4’s finances, commissioned by Ofcom, has said that the broadcaster is likely to be loss making after 2012. According to the study, carried out by consultants LEK, the Channel’s recent strong commercial performance will deteriorate in the near and medium-term. It gives four main options for the future, including the possibility… Continue reading Bleak Future For Channel 4

GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who… Continue reading Capital Gold Signs Formula 3 Racing Sponsorship

GCap Media’s Capital 95.8 has announced the next phase of its marketing campaign, to launch on Easter Monday.The six-figure multimedia campaign will run for 8 weeks and include a significant outdoor campaign, cinema advertising and targeted print advertisements.The TV campaign will continue to run 30 and 10 second executions during and after the outdoor campaign.This… Continue reading Capital 95.8 Launches Next Phase Of Marketing Campaign

IPC Ignite, the division of IPC Media responsible for brands including Nuts, Loaded, NME and Uncut, has announced the appointment of Phil Wallis to the new role of senior producer, Digital.Wallis joined IPC Ignite in 2001 as NME‘s multimedia editor before becoming online men’s lifestyle editor across Nuts.co.uk and Loaded.co.uk.In his new role Wallis will… Continue reading IPC Ignite Appoints Senior Digital Producer

Tough new rules for television quiz shows are set to be introduced by Icstis, the premium rate phone lines regulator.The regulations, which will come into force in a month, will include insisting on better pricing information and greater transparency about how likely calls are to get through.The watchdog said the new rules would “boost consumer… Continue reading Icstis Gets Tough With New TV Quiz Rules

Non-terrestrial television viewing levels have declined for the first time in a year, according to the latest quarterly IPA Trends in Television report.The IPA report found that average recorded daily television viewing levels have dropped to 3.6 hours, as the availability of downloading services on the internet offers viewers yet another outlet to watch broadcasters’… Continue reading Viewing Share For Non-Terrestrial TV Down For The First Time In a Year

Last night saw the second episode of the latest series of The Apprentice, with the teams getting two days to design a prototype of a product for dogs and pitch it to three pet stores.Two of the contestants were fired, one because he wanted to go home to his son, the other because he was… Continue reading City Lights Triumphs Over The Apprentice

A new report from eMarketer says that although there are more females online than males, they are less likely to view online video than males are. The online research firm says that there are several reasons for the disparity, but driven by female teens and the increasing availability of TV online, the gap between the… Continue reading Females Less Likely To View Online Video

Former market trader and Birmingham city council chief executive, Sir Michael Lyons, is said to be the frontrunner for the position of BBC Chairman, which is due to be announced today.Other candidates have included Chris Powell, who is a director of advertising agency DDB London and brother to Tony Blair’s chief of staff, Jonathan.The former… Continue reading New BBC Chairman To be Announced Today