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The latest Bellwether report for the first quarter of 2007 has just been released, recording the strongest upward revision of UK marketing spend for three years. The report, from the Institute of Practitioners in Advertising, says that one in four companies is now reporting an upward revision to total current marketing budgets. In Q1 2007,… Continue reading Q1 2007 Bellwether: Marketing Budgets Show Strong Growth

JCDecaux has signed a five-year worldwide alliance with Unilever. The agreement follows the success of the existing pan-European alliance signed between the two companies in 2002. The five-year alliance will involve the utilisation of JCDecaux’s outdoor networks and a commitment to a strategic partnership in developing and emerging markets. The immediate focus of the deal… Continue reading JCDecaux Signs Worldwide Alliance With Unilever

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week’s big City news mainly revolved around SMG, with the company releasing its 2006 financial results and announcing that it is seeking a separate stock market listing for Virgin Radio.SMG said that it wants to focus on… Continue reading Media In The City

Google has acquired Doubleclick, an ad-serving company, for £3.1 billion, more than the £1.76 billion it paid for YouTube last year. Google says that the acquisition will “combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetisation services”. Sergey Brin, Google’s co-founder and president, Technology,… Continue reading Google Acquires Doubleclick For £3.1 Billion

The warbling falsetto of the final 12 Josephs in Any Dream Will Do attracted an average adult audience of more than 5.4 million to BBC One on Saturday night, gaining far more viewers than ITV1’s reality singing contest Grease Is the Word.The delightfully camp melange of Technicolour dreamcoats gave BBC One a 28.6% viewing share… Continue reading Joseph Makes BBC One’s Dreams Come True

Q Magazine and its website, Q4music.com, have amalgamated their editorial teams.The magazine, which is top of the music magazine sector, despite a considerable year on year and period on period decline in circulation, according to the latest consumer magazine ABCs (see ABC Results Jul-Dec 2006:Q Mag Remains King Of Music Sector Despite Circulation Decline), has… Continue reading Q Magazine And Q4music.com Meld Editorial Teams

New research from NAdbase shows that 36% of all US internet users visited a newspaper website in November 2006, and page views for newspaper websites increased 27% year on year during the second half of 2006. The report also shows that during the second half of the year, unique visitors to newspaper websites averaged 57.3… Continue reading 36% Of US Internet Users Visit Newspaper Websites

Sir Richard Branson is thought to be the favourite to buy Virgin Radio following yesterday’s decision by its owner SMG to float it on the stock market. According to reports in the trade press, a brand rights ownership clause included in the deal which saw the station originally sold off from the Virgin Group could… Continue reading Branson Could Bid For Virgin Radio

Jay Hunt, controller, BBC daytime and early peak, has commissioned two new entertainment shows intended to bring some “springtime sparkle” to daytime on BBC One and BBC Two.Pop icon Donny Osmond will host Identity, billed as the ultimate mind-game from Reveille for BBC Two.Already a hit in the US, this intense game of impulse and… Continue reading Two New BBC Entertainment Shows

The Scotsman will this weekend launch a £250,000 advertising campaign promoting record audience figures.Although the newspaper’s year on year print sales dropped by almost 10% in the February ABCs, to 59,092, the title is celebrating its audience beating the four million mark for the first time in its illustrious history.The four million mark was bettered… Continue reading Scotsman To Launch Major Ad Campaign