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Chrysalis Radio is repositioning LBC 97.3 FM as ‘London’s Biggest Conversation’, with the new branding intended to emphasise the close relationship LBC enjoys with its audience through engaging, compelling and accessible content.The rebranding will see LBC – which originally stood for London Broadcasting Company – now mean ‘London’s Biggest Conversation’.New research commissioned by LBC reveals… Continue reading LBC 97.3 Becomes London’s Biggest Conversation

March saw the Internet Advertising Bureau reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier. This growth increased the internet’s share of all advertising revenues to 11.4%, up from 7.8% in 2005 (see UK Internet Advertising Spend Grows 41%). In the US, the Interactive Advertising Bureau and PricewaterhouseCoopers released… Continue reading INSIGHTanalysis: Media Healthcheck – March 2007

Virgin Media has launched a digital TV service to consumers living in non-cabled areas, giving users over 40 free to air TV channels and over 25 digital radio stations.The service uses the digital terrestrial television platform (DTT) and a new set-top box to offer consumers the free channels. Other features of the service include an… Continue reading Virgin Media Launches New Free To Air DTT Box

At the end of 2006, there were approximately 251 million broadband households worldwide, according to a new report from eMarketer. The online market research firm says that the US and China are the two largest broadband markets in the world, at 54.6 and 46.6 million broadband households respectively. The report says that countries such as… Continue reading 251 Million Broadband Households Worldwide

A new forecast from ZenithOptimedia says that global internet adspend will overtake radio in 2008, a year earlier than it forecast in December. Global internet adspend is forecast to grow 28.2% in 2007, while the rest of the market grows 3.7%. By 2009, the internet is predicted to account for nearly 9% of global adspend.… Continue reading Internet Adspend To Overtake Radio

Only 5% of US broadband users (approximately five million) use the mobile internet, according to a new report from Media-Screen. The report says that although more than 60% of users currently own an internet-enabled mobile device, they are reluctant to partake in online mobile activities due to extra fees and difficulties establishing and maintaining internet… Continue reading 5% Of US Broadband Users Use Mobile Internet

The amount of people in the UK now subscribing to broadband packages has hit 13 million, according to research from Point Topic. This reflects a worldwide trend, which has seen a boost in the number of high speed internet connections being set up in domestic surroundings and in the workplace. Increasing broadband uptake by 33%,… Continue reading Subscribers To Broadband Packages Rise

Emap’s Magic 105.4 has announced a six-figure advertising campaign to promote the return of its breakfast show music quiz, Music Is Money.The first two weeks of the campaign will see a series of promotional bus sides and entrance paddles at underground stations to encourage London to tune into Magic for their chance to win.Returning to… Continue reading New Ad Campaign For Magic 105.4 Music Quiz

Arqiva has completed a £25 million cash deal for BT’s satellite broadcast services business. The deal includes long-term customer contract, operations and personnel located in the USA, France, Italy and Holland, as well as the UK. Arqiva says that the acquisition provides significant infrastructure to extend its operations, including teleports in the UK, Paris, Washington… Continue reading Arqiva Completes Deal For BT Satellite Service

The return of Doctor Who to BBC One’s Saturday night schedule easily outperformed ITV1’s repeat showing of family film Harry Potter And The Chamber Of Secrets. The opener to the third series of the popular sci-fi drama attracted an adult audience of 6.94 million, compared to 4.02 million for Chamber Of Secrets.Elsewhere, the start of… Continue reading Dr Who Fights Off Potter