More Industry News articles

Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market.Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up less… Continue reading The Future Of Search

In the next three years, 40% of Yahoo!’s business will be on a mobile device rather than a PC, according to Blake Chandlee, director of UK Media Sales at Yahoo! UK & Ireland, who was speaking on the panel at MediaTel Group’s ‘Future of Digital’ seminar yesterday. “That is a staggering transition for us,” he… Continue reading 40% Of Yahoo!’s Business To Be On A Mobile Device In Three Years

CBS Outdoor has hired Helena Bouchez to the newly created role of commercial director to manage its London rail portfolio.Bouchez, who takes up the new position in June, will be tasked with developing and implementing growth and operational strategies for CBS Outdoor’s London rail business.This will include managing the contracts with London Underground, Docklands Light… Continue reading CBS Outdoor Takes Bouchez From Titan

EDF Energy and Peugeot have been announced as joint broadcast, online and interactive sponsors for this year’s IRB Rugby World Cup coverage on ITV.The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels, as well as exclusive sponsorship of ITV’s Rugby World Cup website and branding on all marketing.At… Continue reading EDF Energy And Peugeot Sponsor ITV’s Rugby World Cup

Cinema’s new online measurement system FAME, Film Audience Measurement and Evaluation, was outlined last night at this month’s MRG evening meeting, presented by representatives from Carlton Screen Advertising, Pearl & Dean and TNS.As reported in December, FAME has replaced the previous cinema audience measurement system, CAVIAR (see Cinema Research Study Re-Brands). The move will create… Continue reading MRG Evening Meeting: Introducing FAME

New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online.The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the internet.This… Continue reading UK Internet Advertising Spend Grows 41%

Channel 4 Radio has submitted its proposals for the new national commercial digital multiplex to Ofcom as part of a consortium called the 4 Digital Group.As reported earlier, if Channel 4 wins the multiplex licence it will broadcast ten national radio stations as well as secondary services, such as podcasts.New stations on the licence are… Continue reading 4 Digital Group Reveals Digital Multiplex Bid

The Daily Mail and General Trust (DMGT) has announced that its total ad revenues for the five months to February rose by 10%. This figure includes those of Associated Northcliffe Digital which have risen by 114% year on year (excluding acquisitions). Underlying revenues increased by 4%, whilst Associated’s newspaper display advertising revenues increased by 4%… Continue reading DMGT Sees Ad Revenues Rise

National Grid Wireless has submitted its bid for the UK’s second national digital radio multiplex. It is offering a service of 12 stations and hopes to be on air by 29th February 2008 if successful.It has partnered with the BBC and Digital One, and has allocated two stations to fellow bidders Channel 4 Radio services.… Continue reading National Grid Wireless Bids On Multiplex

Piczo, the teen social networking site, has teamed up with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach UK teenagers.Under the terms of the deal, Microsoft will be Piczo’s exclusive UK ad sales partner across all communication formats and market categories.The deal will enable Piczo to focus on enhancing product and service… Continue reading Microsoft Teams Up With Teen Social Networking Site