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A new report from eMarketer says that although there are more females online than males, they are less likely to view online video than males are. The online research firm says that there are several reasons for the disparity, but driven by female teens and the increasing availability of TV online, the gap between the… Continue reading Females Less Likely To View Online Video

Total display revenue is forecast to reach £9.8 million in 2007, a rise of 2.9% year on year, according to figures from the Advertising Association. The figures also show that total display revenue fell from £2.6 million in the fourth quarter of 2005, to £2.5 million in Q4 2006. UK Total Advertising Short Term Yearly… Continue reading Growth Forecast For UK Ad Revenue

Non-terrestrial television viewing levels have declined for the first time in a year, according to the latest quarterly IPA Trends in Television report.The IPA report found that average recorded daily television viewing levels have dropped to 3.6 hours, as the availability of downloading services on the internet offers viewers yet another outlet to watch broadcasters’… Continue reading Viewing Share For Non-Terrestrial TV Down For The First Time In a Year

Last night saw the second episode of the latest series of The Apprentice, with the teams getting two days to design a prototype of a product for dogs and pitch it to three pet stores.Two of the contestants were fired, one because he wanted to go home to his son, the other because he was… Continue reading City Lights Triumphs Over The Apprentice

Former market trader and Birmingham city council chief executive, Sir Michael Lyons, is said to be the frontrunner for the position of BBC Chairman, which is due to be announced today.Other candidates have included Chris Powell, who is a director of advertising agency DDB London and brother to Tony Blair’s chief of staff, Jonathan.The former… Continue reading New BBC Chairman To be Announced Today

The Audit Bureau of Circulations is conducting a review of current reporting frequencies across both national and regional newspapers and consumer magazines.As part of an ongoing review process, Douglas McArthur, former CEO of the Radio Advertising Bureau, and owner of strategic planning consultancy, Planning For Results, has been tasked to conduct a review of the… Continue reading ABC Conducts Review Of Reporting Schedule

Nielsen//NetRatings has launched a new independent measurement service for digital audio and video content called SiteCensus Streaming, which will expand the company’s internet measurement capabilities.The internet media and market research company now offers what it describes as comprehensive, independently audited measurement insights on individual streams and, upon collection of sufficient stream views, competitive streaming performance.SiteCensus… Continue reading New Measurement Service For Digital Audio And Video Launched

An Ofcom commissioned report into Channel 4’s finances says that the broadcaster is likely to be loss making beyond 2010.The study’s central forecast suggests that Channel 4’s recent strong commercial performance will deteriorate in the near and medium-term.Carried out by consultants LEK, the study gives four main options for the future, which include the possibility… Continue reading Difficult Future For Channel 4

IPC TX has announced that it is once again increasing the cover prices of its value sector titles What’s on TV and TV easy, generating more than £1 million in extra retail sales value.Starting from the issues on sale on April 10, What’s on TV‘s cover price will increase by 1p to 43p and TV… Continue reading IPC Increases TV Mag Cover Prices

The latest Ofcom Digital Progress Report on the broadband market reveals that half (50%) of all UK adults lived in households with a broadband connection in Q4 2006. This was up from 39% a year previously and seven times the penetration level in 2002. In total there were 13 million residential and SME (small and… Continue reading Half Of UK Adults Live In Broadband Households