More Industry News articles

New research from Nielsen//NetRatings reveals that 18-34 year old women account for 18% of all active online Britons.It adds that one in four Britons online is at least 50 years old, with 1.7 times more 50+ year olds than children under 18 active on the internet.Nielsen//NetRatings also says that the UK internet population is split… Continue reading Research Reveals UK’s Biggest Computer Users

Former ITV commercial and marketing director, Jim Hytner, has been tipped to return to the broadcaster following Ian McCulloch’s decision to leave his commercial director role. McCulloch will depart this summer after 27 years at the broadcaster, having been promoted to his current position in late 2005. McCulloch’s resignation had been rumoured for some time… Continue reading Hytner Could Return To ITV

John Sweeney’s controversial documentary on the Church of Scientology was a ratings triumph for BBC One’s Panorama, attracting an impressive adult audience of almost 4.2 million on average.Well done to the corporation for providing pre-screening coverage of Sweeney exploding at church leader Tommy Davis, and publicising the fact that the clip was on video sharing… Continue reading Scientology Row Nets Record Audience For Panorama

Ashley Highfield, director of BBC future media and technology, announced today at the FT Mobile Media Conference that Matthew Postgate has been appointed as the BBC’s controller of mobile.Postgate will have specific responsibility for coordinating the corporation’s public service presence across mobile platforms.Highfield, speaking at the Dorchester Hotel in London, said: “Mobile is an increasingly… Continue reading BBC Appoints Controller Of Mobile

Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question

Sky’s plan to launch a pay-per-view service is under threat as Ofcom could be unlikely to alter the terms of the satellite broadcaster’s licence.Sky had planned to take its three free-to-air channels from Freeview and replace them with a pay-TV service available through a new specification set-top box.Sky announced that it would be launching a… Continue reading Ofcom Could Scupper Sky Pay-TV Plans

This Thursday 17 May sees the cream of the UK’s radio and media industry come together to discuss the future of the medium.Following on from last week’s RAJARs, Radio 3.0, which is hosted by Broadcast, will examine the growth of digital technology and forthcoming developments to keep the platform vibrant.Held at the Waldorf Hilton, Aldwych,… Continue reading Cream Of UK Radio Industry Set To Discuss Medium’s Future

Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers

Thomson and Reuters have agreed a merger which will see the Canadian news group Thomson pay approximately £8.7 billion for Reuters. The combined business will be named Thomson-Reuters, with Reuters chief executive Tom Glocer becoming chief executive of the merger company. The deal has the backing of the Reuters Founders Share Company which has the… Continue reading Thomson And Reuters Agree Merger