People in the 15-34 age group are sticking with radio as a media format despite the new media explosion, according to results from Emap Advertising and Chrysalis Radio’s first joint insight project.Radio has been revealed as providing young consumers with a social currency to communicate with friends, acting as a driver and inspiration for their… Continue reading Radio Still Relevant For Young People
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Chrysalis Radio is repositioning LBC 97.3 FM as ‘London’s Biggest Conversation’, with the new branding intended to emphasise the close relationship LBC enjoys with its audience through engaging, compelling and accessible content.The rebranding will see LBC – which originally stood for London Broadcasting Company – now mean ‘London’s Biggest Conversation’.New research commissioned by LBC reveals… Continue reading LBC 97.3 Becomes London’s Biggest Conversation
Emap’s Magic 105.4 has announced a six-figure advertising campaign to promote the return of its breakfast show music quiz, Music Is Money.The first two weeks of the campaign will see a series of promotional bus sides and entrance paddles at underground stations to encourage London to tune into Magic for their chance to win.Returning to… Continue reading New Ad Campaign For Magic 105.4 Music Quiz
The return of Doctor Who to BBC One’s Saturday night schedule easily outperformed ITV1’s repeat showing of family film Harry Potter And The Chamber Of Secrets. The opener to the third series of the popular sci-fi drama attracted an adult audience of 6.94 million, compared to 4.02 million for Chamber Of Secrets.Elsewhere, the start of… Continue reading Dr Who Fights Off Potter
Richard Hammond is to present a series of four music-based Bank Holiday specials for BBC Radio 2.The star of BBC One’s Top Gear will present four music based shows for Radio 2 during the Easter, Spring, August and Christmas/New Year bank holidays.Hammond said: “My first job was in radio, it’s where my media career began.… Continue reading Hammond Returns To Radio
Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.Thise week, ITV announced that ITV1’s net advertising revenue dropped from £1.4 million in 2005 to £1.2 million in 2006 (Full Story).Meanwhile, the Interactive Advertising Bureau released figures which showed that search engine giant Google claimed 43% of… Continue reading Media In The City
Virgin Media has launched a digital TV service to consumers living in non-cabled areas, giving users over 40 free to air TV channels and over 25 digital radio stations.The service uses the digital terrestrial television platform (DTT) and a new set-top box to offer consumers the free channels. Other features of the service include an… Continue reading Virgin Media Launches New Free To Air DTT Box
Arqiva has completed a £25 million cash deal for BT’s satellite broadcast services business. The deal includes long-term customer contract, operations and personnel located in the USA, France, Italy and Holland, as well as the UK. Arqiva says that the acquisition provides significant infrastructure to extend its operations, including teleports in the UK, Paris, Washington… Continue reading Arqiva Completes Deal For BT Satellite Service
At the end of 2006, there were approximately 251 million broadband households worldwide, according to a new report from eMarketer. The online market research firm says that the US and China are the two largest broadband markets in the world, at 54.6 and 46.6 million broadband households respectively. The report says that countries such as… Continue reading 251 Million Broadband Households Worldwide
A new forecast from ZenithOptimedia says that global internet adspend will overtake radio in 2008, a year earlier than it forecast in December. Global internet adspend is forecast to grow 28.2% in 2007, while the rest of the market grows 3.7%. By 2009, the internet is predicted to account for nearly 9% of global adspend.… Continue reading Internet Adspend To Overtake Radio
