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Marie Claire, IPC SouthBank’s flagship women’s glossy, is partnering with Picsel Technologies, a leading mobile technology company, to launch Marie Claire Mobile.Launching later this spring, Marie Claire Mobile will be a weekly subscriber based service, providing readers with topical fashion and beauty features, insider shopping tips and recommended best buys. It will also have a… Continue reading Marie Claire To Go Mobile

Competition between the Capital’s freesheets, thelondonpaper and London Lite, took a nasty turn today, with Associated Newspapers calling News International “totally irresponsible” for increasing its print run of thelondonpaper by 100,000 copies.The Evening Standard‘s owner has claimed that the extra copies are littering the capital, and has also launched a print ad campaign complaining about… Continue reading Freesheet War Hots Up

ITV has announced that Sir James Crosby is to be appointed as senior independent director and chairman of the nomination committee of the board. Crosby, 50, replaces Sir George Russell and will serve as an independent representative for shareholders to contact. Sir George Russell, deputy chairman, said: “I am very pleased that James has accepted… Continue reading New Senior Independent Director For ITV

A new report from eMarketer shows that the US remains the single largest internet market in the world with 181.9 million internet users in 2006, although China is likely to take the lead before the decade is out. Ben Macklin, eMarketer senior analyst and the author of the new Worldwide Internet Users: 2005-2011 report, said:… Continue reading US Remains Largest Internet Market In The World

Two thirds of US internet users watch television whilst surfing the net, according to a new report from eMarketer. As consumers become flooded with more media, they are finding ways to make room for it rather than letting some of it go, says the online market research company. Though teens are more likely to do… Continue reading US Internet Users Watch TV Whilst Online

January saw several advertising forecasts released for the year ahead, with many of them placing online adspend at the forefront of expected growth. The Long Term Advertising Expenditure Forecast, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association forecast that advertising expenditure will increase by up to 36% in real… Continue reading INSIGHTanalysis: Media Healthcheck – January 2007

Broadband will reach almost half a billion subscribers by 2011, according to a new report from ABI Research. ABI says that broadband internet access is gradually becoming a defining characteristic of advanced industrialised economies, and broadband take rates have been increasing at a rapid pace across the world. The latest update to ABI Research’s online… Continue reading Global Broadband Subscribers To Increase

The number of IPTV households is forecast to grow from 5.8 million homes globally in 2006 to over 80 million in 2011, according to a new report from Strategy Analytics. The technology research firm says that penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51% by the end… Continue reading IPTV Households To Grow To Over 80 Million

The IPA has expressed its disappointment at a proposed parliamentary bill that would ban all advertising of high fat, salt and sugar food and drink, regardless of the viewing audience, saying it would be “disproportionate and contrary”.The bill, which has been introduced to the House of Lords by Labour peer Baronness Thornton, will be debated… Continue reading New Junk Food Ad Ban Bill “Unnecessary”, Says IPA

Lost‘s return to Sky One brought an average audience of more than 1.1 million adult viewers to the channel last night, up slightly than before the Christmas break where its viewing figure sat at around one million.The programme gave the station a 7% audience share on Sunday evening, following on from the 3.3% share that… Continue reading Lost’s Audience Still Out At Sea On Sky One