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Global economic growth is predicted to remain robust at 4.9% for 2007 although inflationary pressure in advanced economies is the key downside risk to this forecast, according to OPera Media. European GDP growth for the full year 2006 is expected to reach 2.4%, up from 1.3% in 2005, but slowing to 2% in 2007. At… Continue reading Global Economic Growth To Remain Robust In 2007

Universal McCann is projecting US advertising expenditure in 2006 to total $285.1 billion, a gain of 5.2% over 2005. Overseas advertising spending for 2006 is now expected to be up by 5.5% to $314.4 billion, bringing total worldwide expenditures to $599.5 billion for a gain of 5.3% over 2005. Last year McCann forecast that total… Continue reading Modest US Ad Growth Predicted For 2007

NTL has pulled out of a proposed £4.7 million merger with ITV as it believes that a deal is unlikely to be acceptable to NTL. However, according to reports in the trade press, NTL has reserved the right to make another move if BSkyB sells “all or a material part” of its 17.9% stake in… Continue reading NTL Pulls Out Of ITV Merger

The Press Gazette has been rescued by speciality publisher, Wilmington Group, and will return to print this week.In a statement issued this morning, Wilmington said it has acquired assets from the administrator of the trade press and is resurrecting the business.Charles Brady, CEO of Wilmington Group, said: “It has taken us a while, but we… Continue reading Press Gazette Rescued At Eleventh Hour

Thinkbox will unveil the results of the group’s ethnographic research study at its Thinkbox Experience 07 event in February, which will carry the theme, ‘The Third Age Of Television’.The survey will reveal how consumers engage with brands on television and will focus on the quality of that exposure. Exclusive TV footage of viewers’ habits and… Continue reading Thinkbox Conference Provides Platform To Unveil Research

The first five advertising partners to launch campaigns on Viacom Outdoor’s high definition London Underground ad network have been announced, with big names Virgin Atlantic, Magners, Pioneer, 20th Century Fox Home Entertainment and GuestInvest being the first to sign up.In addition to the Digital Escalator Panel (D-EP) sites at Tottenham Court Road station in London,… Continue reading Big Names Sign Up To Major Digital Outdoor Network

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report. The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with… Continue reading Overall TV Viewing Continues To Slide

The global Digital Terrestrial TV (DTT) set-top box market is poised to surpass $1 billion due to the analogue signal cutoff date of Feb. 17, 2009 in the US, and prospects of a large Chinese market, according to In-Stat. As DTT markets mature, the company forecasts that the growth in uptake of DTT tuners will… Continue reading DTT Set-Top Box Market To Surpass $1 Billion

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report.The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with non-terrestrial… Continue reading Overall TV Viewing Continues To Slide

Consumers want video downloads to replicate the advertising funded model of TV, according to new research from ICM, commissioned by the British Internet Broadcasting Company (BiBC). 55% of those questioned would prefer to watch advertising and get the content for free rather than pay for content without advertising. A massive 74% of the 18-24-year-old market… Continue reading Video Downloads Should Replicate TV Ad Model